Social Media as an Effective Marketing Channel Essay

Social Media as an Effective Marketing Channel - Essay Example This paper illustrates that there are many types of social media that help people communicate with each other and develop business relationships. However, social media mainly refers to the social networking websites that play a dynamic role in the personal and professional lives of people. Some of the main business benefits of using social media include the provision of an effective marketing platform, ability to reach large audiences, and improved customer service. Social networking websites are playing a valuable role as effective marketing channels for all types of companies whether large, small, or medium-sized. With the advent of the social media as an effective network for marketing and advertising, companies started using social networking websites for achieving the better response, as well as to provide customer service through an enhanced level of interaction with the customers of the company. â€Å"The main goal of social media marketing is to ensure high participation of target audience in campaigns and content shared by the company†. It is imperative for a company y to know the needs and demands of the customers for the provision of best products and services. Managers use a range of tools to gather required information because, without the information of customers’ requirements, it is not possible for a company to deliver customer value properly. Social media marketing helps managers and concerned employees in contacting the customers of the company directly to know their requirements and preferences. Today, many small and large companies form manufacturing and retail industries are focusing on the use social media marketing to customize their products in accordance with the customers’ preferences, as well as to deliver their message in a more effective and conventional way to the target audience. Social media marketing refers to marketing using social networking websites and other forms of social media.

Business Planning Essay Example | Topics and Well Written Essays - 250 words

Business Planning - Essay Example For any new business venture, marketing, operation, and financial plans are all related and fundamental (Burns, 2014). An operation plan gives a vast organization structure of the business, including information on workers, location, and the outline of goals and the missions. The business operation plan equips investors with essential details to identify which business is viable, financially stable and can repay its worth. The plan help in establishing and to control perfect operations of the business. The marketing plans concentrates on the activities marking the company to achieve its predefined goals and missions by selling its products. The plan outlines the targeted base of customers. It outlines strategies to capture new markets and competition from rivals dealing on the same line. Aligning the three plans is imperative to attain success for the business. The alignment facilitates the business growth and prosperity. A new business should focus on strictly implementing the three plans. Every stakeholder in the business must have clear understanding of the company’s core values as outlined in the three plans. The market and customer information help in building company customer relationship by gathering vital market