tag:blogger.com,1999:blog-87226464692815805762024-02-08T03:56:52.131-08:00College essays onlinePossible Science Essay TopicsRaven Fenderhttp://www.blogger.com/profile/06418344586484564885noreply@blogger.comBlogger30125tag:blogger.com,1999:blog-8722646469281580576.post-73526834349146225312020-08-24T14:23:00.001-07:002020-08-24T14:23:05.043-07:00International Journal Computer Applicationsââ¬Myassignmenthelp.ComQuestion: Examine About The International Journal Computer Applications? Answer: Presentation Data security is a procedure and activity to guarantee the assurance of data and forestalling the unapproved utilization of secret and private data, particularly electronic information. Data security guarantees various measures in accomplishing the right security guidelines for specific data (Peltier, 2013). There are diverse hazard operators that can dispatch an assault on the data framework in with a point of information robbery and adulterating the information. One of the significant danger operators is ransomware, which is a kind of malevolent programming, ordinarily intended to obstruct the entrance of information or the entire PC framework, until an aggregate of cash is paid to the assailant (Brewer, 2016). The ongoing instances of ransomware assault remember the assault for UKs National Healthcare Service, Russias Interior Ministry and staff members at chose workplaces of FedEx. The worldwide ransomware assault on this association has brought about the interruption of typical administrations loss of classified information. The expanding assault of ransomware is disturbing the same number of associations and PC framework are focused by these assaults to bring a colossal entirety of cash from the client (Mansfield-Devine, 2016). The foundation, dangers and security worries alongside the future patterns according to such ransomware assaults are explained in the accompanying sections. Foundation An overall digital assault by Wanna Cry ransomware, as it is called has conceivably put numerous lives in danger by incapacitating the PC frameworks of National Health Service, UK. The assault incapacitated a huge number of arrangements and crisis activities of the medical clinic as the ransomware assault took steps to erase vital records except if a measure of $300 is paid (Collier, 2017). The ransomware was competent enough to break into the powerful digital safety efforts taken by the emergency clinic in assurance of information. In any case, the assault were fundamentally laid on the frameworks, that were utilizing Windows XP and the malware figured out how to hop from PC to PC by focusing on the shortcoming of the this more established variant of windows working framework (Clarke Youngstein, 2017). Just the windows XP were focused as Microsoft had quit supporting it in the year 2014, and the PCs that were all the while working on windows XP didn't introduce the fix (Mattei, 2017 ). A comparable digital assault was driven on Interior service of Russia, by utilizing hacking apparatuses made by U.S National Security Agency. The assault was propelled on in excess of 100 nations and locking the documents and information of various PCs requesting an installment of $300 for reestablishing the entrance (Mohurle Patil, 2017). As indicated by the digital scoundrels, the aggressors have utilized the taken NSA hacking instruments for sending spam messages with the ransomware connected in type of solicitations, propositions for employment, security alerts and other real records. When the client opens that records, the malware gets introduced into the PC and scrambles all the documents present in the PC (Mattei, 2017). The documents must be decoded subsequent to paying a specific measure of cash in type of bit coins as requested by the aggressors. Besides, if the sum isn't paid inside 7 days, the records are for all time erased from the framework and along these lines, the c lient must choose between limited options separated from paying the assailant. Indeed, even the staff members of FedEx workplaces were assaulted by this ransomware. Security programming creators of Avast said that they have seen of around 57000 contaminations in 99 nations and the top objective of this assault was Russia, Ukraine and Taiwan (Mohurle Patil, 2017). One of the most hazardous highlights of ransomware is that the ransomware-scrambled documents can't be unscrambled that without any problem. Besides, the malware can scramble the documents names, with the goal that it stays undetected or turns out to be exceptionally hard to distinguish. In the wake of locking the pivotal records, the ransomware shows a message requesting a particular total of cash so as to decode the documents. One of the significant worries about the ransomware is that, it focuses on the tainted machines into botnets with the goal that the future assaults become simpler to direct. Subsequent to tainting a solitary PC, the ransomware can without much of a stretch spread to different PCs associated in a nearby system (Rajput, 2017). Ransomware for the most part has information invasion capacities and incorporates land focusing too. This demonstrates the payoff note is by and large converted into casualties language, along these lines expanding the odds of payment to be paid. The most widely recognized techniques that are commonly utilized by the aggressors in propelling and executing a ransomware assault are recorded beneath (Mansfield-Devine, 2013)- sending spam email battles that contains pernicious connections and connections security abuses in various helpless programming infusing vindictive codes in authentic sites making Botnets The above-examined forms are the most widely recognized strategy of ransomware assault. Be that as it may, there are a wide range of procedures of propelling ransomware assaults also. Ransomware assault for the most part utilizes complex arrangement of various avoidance strategies that by and large go unnoticed by customary antivirus. The various sorts of ransomware incorporates encryption ransomware, lock screen ransomware and ace boot record ransomware (Sittig Singh, 2016). The assaults refered to above are chiefly encryption ransomware assault, which is otherwise called record encryptor ransomware. The dangers and security concerns related with ransomware are expounded in the following segment. Hazard and Security Concerns of Ransomware The various dangers and security concerns related with ransomware are explained in the accompanying sections (Akkas, Chachamis Fetahu, 2017)- The dangers related with the ransomware are recorded underneath 1) Ransomware is a contamination vectors that are proliferated with the client started activities, which incorporate, clicking some noxious connections acquired from spam email or visiting any malevolent sites. Along these lines, it turns out to be practically difficult to recognize a ransomware before it really dispatches the assault. 2) The significant objective of a ransomware assault incorporates cell phones, feeble working frameworks, programming and cloud based applications and assets. 3) All the critical documents are bolted by the ransomware deadening the whole framework. The documents can't be unscrambled using any and all means without paying the sum as requested by the assailant and in this way it turns out to be troublesome or difficult to get to the records without paying the aggressors (Mohurle Patil, 2017). 4) As an impact of ransomware assault, diverse procedure inside an association may go to a hault, gambling even people groups life as occurred with the instance of National Health Service in UK. There are different dangers related with a ransomware assault too, which incorporates loss of secret information, taking of information, etc. The security concerns related with a ransomware assault are expounded in the following area. Security Concerns The significant security concerns related with the ransomware assault are explained underneath 1) The aggressor utilizes the helplessness in the working framework or a gadget so as to dispatch an assault. This shows the working framework or the security basics of the framework and gadgets is required an update. This might be further lead to the loss of classified information and data (Bhardwaj et al., 2016). 2) The significant security concern related with ransomware assault is that, when tainted a solitary PC, it can without much of a stretch spread to various PC frameworks. 3) The ransomware assault for the most part targets diverse open foundation and associations utilizing the undeveloped staffs who handle the data security frameworks. Along these lines, outdated supplies and undeveloped staffs may prompt loss of information and extensive money related misfortune also. The vulnerabilities of the data arrangement of the establishment are focused in various ransomware assault (Pathak Nanded, 2016). Ransomware assaults may Change the name of the records of a specific framework, hence it gets difficult to identify such assault. The various methodologies that can be executed in diminishing the hazard and security issues related with the ransomware and forestalling the ransomware assault are expounded in the past area (Hampton Baig, 2015). Techniques for tending to the dangers and security concerns The techniques for tending to the various dangers and security concerns related with the ransomware are recorded underneath 1) In request to forestall the danger of Ransomware assault, all the outdated data frameworks are to be refreshed and fixed routinely. The center security basics that incorporate fix the board, customary reinforcement and fiasco recuperation must be guaranteed routinely so as to forestall the dangers of a ransomware assault. 2) Regular upkeep of windows and refreshing the antivirus programming is a significant methodology in forestalling such ransomware assault. 3) Another procedure in maintaining a strategic distance from the installment of payment regardless of whether the assault happens is to keep a reinforcement of the most significant documents. Along these lines, the client won't have the need of opening the encoded records by paying cash as he as of now has another arrangement of information (Everett, 2016). 4) Ransomware is commonly spread through email and in this manner, it is most extreme important to arrange the email web server and square the dicey connection expansions, for example, .exe, .vbs and .scr. 5) The client ought not react or even open the email and messages sent by new individuals. Moreover, the phishing messages ought to be recognized and maintained a strategic distance from however much as could be expected. 6) by virtue of recognition of dubious exercises and procedures, the web association of the framework is to be disengaged as quickly as time permits so as to forestall the further spreasing of the malware. 7) The volume shadow duplicate assistance or VSS of windows can be utilized for reestablishing the past rendition self-assertive records. In the event that the VSS is incapacitated on a PC at the hour of assault, can Raven Fenderhttp://www.blogger.com/profile/06418344586484564885noreply@blogger.com0tag:blogger.com,1999:blog-8722646469281580576.post-9348311389874293942020-08-22T01:31:00.001-07:002020-08-22T01:31:20.759-07:00Dissertation and Management KnowledgePresentation A thesis is a significant bit of writing in the scholastic existence of a researcher which shows the capacity to complete individual and autonomous research on a specific point. Aside from being a significance part of scholarly advancement of a student, it is likewise significant in profession development.Advertising We will compose a custom appraisal test on Dissertation and Management Knowledge explicitly for you for just $16.05 $11/page Learn More A fruitful culmination of an exposition gives a decent assessment of different skills in a person. Since it's anything but a simple undertaking, a worker who is associated with composing a paper creates specific aptitudes and information which is viewed as significant by businesses. Characteristics of a Good Dissertation A decent exposition considers various issues and shows great parity of different perspectives . Complete research for an exposition depends on materials from various sources among them class materials on a s pecific subject, reasonable information picked up from direct involvement with a specific field, information picked up from writing survey and information picked up from explored and examined information. Every one of these wellsprings of data are diverse since each and every source presents distinctive data that ought to be taken care of independently. Nonetheless, a great thesis consolidates every one of these wellsprings of data to find some kind of harmony. Separating the Different Types of Knowledge The information obtained from the board modules is significant since it will expand my extent of information. By perusing these modules I will get data on how others endeavored or endeavor to do different things. Therefore, I can utilize this data to do what these individuals have done. I cancan likewise utilize the experience of others in the wake of perusing to make sure about progress and maintain a strategic distance from disappointment. Be that as it may, I won't take in everyt hing from the administration modules. There are sure aptitudes that are found out from training. These abilities are picked up by having functional involvement with the universe of work. For instance, having been a business administrator for a sensible span of time, I have taken in specific abilities of managing the individuals I administer. These aptitudes can't be created by perusing them in the administration modules (White, 2002). There is additionally information picked up from writing survey. This is information picked up by perusing, making examination, assessing and afterward summing up data that has been looked into and composed on a specific subject. This information is unique in relation to information increased through perusing modules since when perusing modules no examination is done (White, 2002).Advertising Looking for evaluation on instruction? How about we check whether we can support you! Get your first paper with 15% OFF Learn More Reading modules includes perusi ng all the substance while writing audit in the end thinks of a synopsis of the most pertinent information concerning a specific subject. Writing survey is additionally not quite the same as information picked up as a matter of fact. Information from writing survey is fundamentally data that has been examined and introduced by others while an individual who has information as a matter of fact has a genuine image of the circumstances in view of encountering them direct. At long last, new information gathered from the field and investigated is not quite the same as all these different wellsprings of information. The thing that matters is apparent in that this wellspring of information presents the most recent data gathered direct. A portion of the information from modules and writing audit might be obsolete however investigate presents the latest information which is refreshed. Fusing the Types of Knowledge In my exposition, I will join every one of these wellsprings of information si nce they are exceptionally significant and none of them can be belittled. Before I go out to gather any information, I will initially peruse the administration modules to get a wide extent of information on the executives. Utilizing this wide information from class modules, I will lead an exhaustive writing audit since I have enough information from the modules to investigate, assess and sum up data. As I attempt these strategies, the information I have procured from my work experience will be extremely essential in controlling me. I will relate genuine circumstances from my work involvement in the substance I gain from books. Gathering my examination information will likewise require wide information on the point procured through understanding modules and writing survey. I will utilize my insight picked up from work understanding to investigate the new data and make ends from an educated point regarding view. Reference List Uwic. (2005). Thesis Writing. Web.Advertising We will comp ose a custom evaluation test on Dissertation and Management Knowledge explicitly for you for just $16.05 $11/page Learn More White, B. (2002). Paper Skills for Business and Management Students. London: Cengage Learning. White, B. (2002). Composing Your MBA Dissertation. London: Cengage Learning. This appraisal on Dissertation and Management Knowledge was composed and put together by client Ashlyn Douglas to help you with your own investigations. You are allowed to utilize it for research and reference purposes so as to compose your own paper; in any case, you should refer to it likewise. You can give your paper here. Raven Fenderhttp://www.blogger.com/profile/06418344586484564885noreply@blogger.com0tag:blogger.com,1999:blog-8722646469281580576.post-52766196875595507552020-07-21T12:54:00.001-07:002020-07-21T12:54:02.885-07:00New biology resources debut on Khan AcademyNew biology resources debut on Khan Academy Weâre excited to share that, with support from the Amgen Foundation, weâre making lots of new videos, articles, and quizzes to help students taking biology courses at the AP and introductory college levels. Several areas of biology are already complete, and weâll continue adding more throughout this school year and beyond.Hereâs a more detailed list of the biology topics weâve revamped so far:- Chemistry of life- Water, acids, and bases- Properties of carbon- Macromolecules- Structure of a cell- Membranes and transport- Cellular and molecular biology- Energy and enzymesIn addition to funding from the Amgen Foundation, scientists from the foundationâs parent company, the biotechnology firm Amgen, are volunteering their time to provide expert quality reviews of our new biology resources to ensure theyâre top-notch. âKhan Academy has shown how to leverage technology to put an excellent education in the hands of every student,â says Eduardo Cetlin, president, Am gen Foundation. âWe are proud to support Khan Academy in the development and launch of this exciting new biology content and hope these resources will help nurture, engage and inspire many future scientists in the U.S. and across the globe!âWere super lucky to have Emily Abrash on our team to lead all of this new biology work. Emily joined us after completing a PhD in biology at Stanford, where she was a biology teaching assistant. Emily also just so happens to be an intrepid cyclist who bikes dozens of miles to work each day!Stay tuned for updates on new content in other subjects. Thereâs way more coming soon! Raven Fenderhttp://www.blogger.com/profile/06418344586484564885noreply@blogger.com0tag:blogger.com,1999:blog-8722646469281580576.post-11130428730743349252020-05-22T00:51:00.001-07:002020-05-22T00:51:02.825-07:00Efficient Market Hypothesis Vs Behavioural Finance Efficient Market Hypothesis vââ¬â¢s Behavioural Finance An efficient market is one in which share prices quickly and fully reflect all available information, where investors are rational, and there are no frictions. Investors determine stock prices on the basis of expected cash flows to be received from a stock and the risk involved. Rational investors should use all the information they have available or can reasonably obtain, including both known information and beliefs about the future. In an efficient market there is ââ¬Å"no free lunchâ⬠: no investment strategy can earn excess risk-adjusted average returns, or average returns greater than are warranted for its risk (Barberis, 2003). Market efficiency is assessed by determining how wellâ⬠¦show more contentâ⬠¦Thus as a result the mispricing can remain unchallenged leading to market inefficiency. The Size effect is the observed tendency for smaller firms to have higher stock returns than large firms. A study by Banz (1981) found that on average stocks of small NYSE firms earned higher risk-adjusted returns than the stocks of large NYSE firms. Although much of the differential performance is merely compensation for the extra risk of small firms, it has been argued that not all of it can be explained by risk differences. Keim (1983) presented evidence that most of the difference in performance occurs in the month of January. This, known as the January Effect is the observed tendency for returns to be higher in January than in other months. Keim (1983) studied the month to month stability of the size effect for all NYSE and AMEX firms with data for 1963-1979 and his findings again supported the existence of a significant size effect, with roughly half of the size effect occurring in January. The January effect poses a significant problem for the EMH since it seems to point to a simple opportunity for investors to make excess profits; that is to buy small company stocks towards the end of December and sell them at the end of January (Pilbeam, 2005, p.256). A number of papers have argued that equities with high book value to share price ratios and/or high earnings to Raven Fenderhttp://www.blogger.com/profile/06418344586484564885noreply@blogger.com0tag:blogger.com,1999:blog-8722646469281580576.post-34322314268900447172020-05-07T00:07:00.001-07:002020-05-07T00:07:21.306-07:00Stereotyping of Asian American Youth The Effects on... Introduction: Throughout American history, the United States has been a cauldron where different diversities mix and mingle. In this hot pot of diversity, all of the ingredients (ethnicities) will not always conform to one and other; this could possibly lead to discrimination. This paper will be primarily focus on the discrimination towards Asian American youth of the 21st century and how it affects their academics. The research question guiding this investigation is ââ¬Å"To what extent does the stereotyping of Asian American high school students as the model minority impact their performance on standardized tests such as ACT?â⬠The focus will lead towards the stereotyping of Asian American students such as smart, math geniuses, or good atâ⬠¦show more contentâ⬠¦Vincent Chin was a Chinese orphan who came to the United States with his adoptive parents. He went to college and graduated obtaining his Bachelors in engineering. At the age of 27, on track with the love of hi s life he was about to achieve the American dream, getting married and raising a family. Before his wedding, he went out with friends on a bachelors party at a bar. This was the scene where the two assailants, Ronald Ebens and his stepson Michael Nitz, targeted Mr.Chin and followed him to a Mcdonalds. The two men found and beat Vincent chin to death presuming he was Japanese. Due to Japanââ¬â¢s automotive invasion of the United States, Chinââ¬â¢s assailants were laid off from their careers at an automotive company which was the underlying cause of the resentment towards Asians. Ebens and Nitz blamed Japanese people for the economic downfall of the U.S automotive industry. This incident brought up the controversy American society has planted on the Asian race,ââ¬Å"they all look the same.â⬠These negative stereotypes casted upon Asian society brought the community together to rebel against the injustice and oppression. Ms.Chin ,Vincent Chins mother, became an activist ral lying support at Asian dinners and family restaurants continued the spread of the message and further united the Asian community. Due to theShow MoreRelatedAsian American Students : Combating The Effects Stereotypes And Cultural Differences1701 Words à |à 7 PagesDevin Hong 75827376 Asian American Politics - ASAM 131 O Brien 11/13/14 Midterm - Research Dossier Asian American Students: Combating the Effects Stereotypes and Cultural Differences Introduction The population of Asian Americans and Asian immigrants in America doubled between 1980 and 1990, with the expectation to double again between 1990 and 2020. As such, Asian-Americans are one of the fastest growing ethnic groups in this country; yet their particular educational needs at the early childhoodRead MoreArgumentative Essay On Racism1710 Words à |à 7 Pagesand many things pertaining to racism were made illegal but that doesnââ¬â¢t mean racism disappeared. 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Research limitations/implicationsà ââ¬â Raven Fenderhttp://www.blogger.com/profile/06418344586484564885noreply@blogger.com0tag:blogger.com,1999:blog-8722646469281580576.post-78858370670501195582020-05-06T09:00:00.001-07:002020-05-06T09:00:27.125-07:00Basel Iii, Solvency Ii Free Essays Basel III Basel III is an international regulatory for banks. It consist a set of standards and practices for the bank to make sure the banks maintain the sufficient capital when there is an economic strain. Basel III formed after global financial crisis that happens in year 2008. We will write a custom essay sample on Basel Iii, Solvency Ii or any similar topic only for you Order Now It was first published in 2009 and will be start implement on 1 January 2013. To make sure the banks have sufficient capital, Basel III has some new regulatory on bank leverage and also its liquidity. Solvency II Solvency II is a basic review of adequacy of capital for the European insurance industry. It aims to revise a set of EU-wide capital requirements and risk management standards that will replace the current solvency requirements. For instance, most European insurers are obliged to implement the full Solvency II requirements by January 2013. As such, it will be a major driver for the development and embedding of Enterprise Risk Management (ERM) for the insurance industry. Difference between Basel III and Basel I II Basel III varies from Basel I and Basel II. Basel I is create and used to strengthen the stability of global banking system while standardize capital requirement by using regulatory control. The weakness of Basel I is banks are expose to excessive risk because of the freedom in giving loan. Basel II develops from Basel I, it makes improvement on standardize the capital regulation and increase the risk management between the banks. Unlike Basel I, Basel II required banks to make analyze on the ability of corporate in pay back the loan before they decided to lending money out. Basel III replace for Basel II which the capital requirement is stricter, so that they can handle the capital fluctuate during financial crisis. Difference between Solvency I and Solvency II The difference between Solvency I and Solvency II is their fundamental based. Solvency II is principle based, whereas Solvency I is rule based. This means Solvency II knows less rules, instead of introduces principles which have to be adopted by the insurers, they all involved actions and decisions. They can no longer hide behind rules, nor is it easy to find holes in the law. Therefore, in order to process these principles into company will be tough therefore time is ticking since it is questionable when all is implemented sufficiently. While for the Solvency II is to protect customers from taking unacceptable risks. This is done by demanding insurers to manage their risks better and be transparent on their financial position and risk. Hence it shows more holistic approach in comparison to Solvency I. Who should comply to Basel III The Basel accords are a range of mutual agreements that are voluntarily given by various global banking authorities. The countries which have signed these agreements would have set it as a common standard. However, some countries which are not the member state may also implement these policies. Besides, in United States of America, the government set the Basel II as a mandatory standard for banks. The banks which have a higher-risk profiles are instead imposed higher and stricter standard under the same accords. Next, Basel III required banks must keep a minimum common equity of 7% of their assets and this percentage covers a capital conservation buffer of 2. %. The countries which have approved Basel III must impose and put the standard. Who should comply Solvency II Solvency II is needed for all the insurance companies and financial institution. Solvency IIââ¬â¢s regulation will be control by the respective financial supervisor. Besides, the best practice for insurers is to embed qualitative and quantitative risk management throughout their organization. A process-based risk approach is the be st foundation for risk management of market, credit, liquidity, insurance and all operational risks. Solvency II regulates companies according to the risk inherent in the business. Every company must define that the risk profile is in line with the appropriate governance and risk management processes to meet this risk. Why Basel III is needed? Basel III is needed because it strengthens bank capital requirements by introduces new regulatory requirements on bank liquidity and bank leverage. It help the Bank directors to know the market liquidity conditions for major asset holdings and strengthen accountability for any major losses. Why Solvency II is needed? Solvency II is needed because it can supervise the insurance company and strengthen the power of group supervisor, in order to ensure the wide risks of the group are not overlooked. By having Solvency II, a greater cooperation between supervisors can be made. Besides, Solvency II plays an active role in the development in insurance, risk management, and financial reporting. Objective for Basel III There are three objective of Basel III. Firstly, Basel III enhance the ability of banking sectors in handle stress that arise during financial crisis and economic strain. Secondly, Basel III used to improve risk management and also its governance. Lastly, Basel III reinforces the transparency and exposure of the banks. Objective for Solvency II These are some objectives for Solvency II. Firstly, it improved consumer protection by standardized level of policyholder protection in EU. Secondly, Solvency II transfers compliance in supervise into making evaluation on insurersââ¬â¢ risk profiles and the quality of their risk management and also their controlling systems. Lastly, Solvency II used to raise the international competitiveness of EU insurers. What are the challenges that encounter by the Basel III and Solvency II? The challenges that encounter by the Basel III and Solvency II is there is a mutual relationship between the new capital and the liquidity rules for bank and insurance companies that set by Basel III and Solvency II. Besides that, Solvency II had changed the way of allocate the capital for insurance companies. In example, fair value will be calculated by the risk that insurer take on their investing activities. Solvency II also offered a privileged treatment to bond with short tenure. It impress stricter capital requirement for bond that determined by the investmentââ¬â¢s maturity, and credit rating due to the volatility of investment. Lastly, there is an inverse relationship between Basel III and Solvency II. Basel III requires all the financial institution to establish more stable, long term source of funding. In example, Basel III require bank to place their funding in a more stable and long term investment, means they will issue more long term bond. While for the Solvency II, the regulation gives shorter preferential treatment to the bank bond. ? How to cite Basel Iii, Solvency Ii, Essay examples Raven Fenderhttp://www.blogger.com/profile/06418344586484564885noreply@blogger.com0tag:blogger.com,1999:blog-8722646469281580576.post-77786342929337738082020-04-27T00:16:00.001-07:002020-04-27T00:16:02.689-07:00Integumentary System free essay sample The topic of section sixteen is the pathophysiological changes that can occur in the integumentary system. These include inflammatory reaction of the skin and the formation of lesions, burns, cellulitis, dermatitis, folliculitis, furuncles, carbuncles, fungal infections, pressure ulcers, psoriasis, scleroderma, toxic epidermal necrolysis and warts. All these possible alterations mentioned applies to physiology because the integumentary system, which consists of the skin, the subcutaneous tissue below the skin, hair, nails and assorted glands protect our body from invading microbes (chemically and physically), regulates body temperature, prevents dehydration, acts as a blood reservoir, aids in excretion and vitamin D synthesis. The skin is the largest and heaviest body system, and it takes a lot of work to keep it balanced. It is considered one of the most valuable parts of the body. Since the skin is our first line of defense, we must take necessary precautions to keep it healthy and prevent any kind of infection from developing and spreading. We will write a custom essay sample on Integumentary System or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page The hair and nails both have protective functions in addition to their cosmetic appeal. The integumentary system has two main types of glands, sebaceous (oil) and sudoriferous (sweat). The sweat glands function primarily in thermoregulation by the production of sweat, and sebaceous glands produce oil that keeps the skin and hair from becoming dry and serves as a bactericide. After reading the highlighted disorders from the book, I learned that as a nurse, the main focus of my care will be teaching about the disorders, its treatment and prevention. It was extremely informative to read all about the causes of the disorders, the signs and symptoms, complications, diagnosis, treatments and special considerations. Integumentary System free essay sample Also to look at some diseases that effect the skin such as cancer, aging, and acne. Are there any safety concerns associated with this exercise? If so, list what they are and what precautions should be taken. There is no foreseen safety concerns with this lab. Exercise 1: Structures of the Skin obseRvations Before beginning, set up a data table similar to this Data Table 1. Fill in the names of the numbered structures. SkinDiagram(National Library of Medicine at http://nih. nlm. gov) Data Table 1: Structures of Skin|| Item|Name| 1. Sweat Pore| 2. |Dermal papila | 3. |Sensory Nerve Ending| 4. |Epidermis| 5. |Dermis| 6. |Subcutis (Hypodermis)| 7. |Pancinian Corpuscle| 8. |Sweat Gland| 9. |Hair Follicle| 10. |Sebaceous Gland| 11. |Arrector Pili Muscle| 12. |Hair Shaft| Questions A. How does the skin tan when exposed to ultraviolet light? The epidermis has melanin in it that protects the epidermis and when it is exposed to UV light it is moved to the skin cells and creates a tan color be cause the melanin is a pinkish tint. We will write a custom essay sample on Integumentary System or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page B. Describe the functions of the epidermis It is the outermost layer of the body and it is used to protect everything within the body like the muscles. C. Describe the functions of the sweat glands. The body regulates body temperature through the sweat glands they also remove waste from the body. Finally they also secrete pheromones to attract others. D. Compare the structure of the epidermis to that of the dermis. The epidermis is the outer most layer of the skin, which protects the body against the environment. While the dermis is deeper in comparison and the dermis has nerve endings, which help in sensations of the skin. E. Fill in the following table by either inserting the name of the structure/cell or by giving its function(s): Structure/Cell|Function(s)| Melanocytes|Makes a pigment for tanning| Langerhans cells|These cells are involved in the immune response of the skin| Dermis|Found on nerve endings| Stratum lucidum|A thin layer of flattened keratinocytes only in the thick skin| Papillary Layer|The blood supply here provides radiational cooling for the body| Exercise 2: Microscopic Structure of the Skin obseRvations Sketch and label your keratinized stratified squamous epithelium slide in the space below. Be sure to label all of the structures in the epidermis and dermis you were able to find: Questions A. Compare your slide to the photomicrograph example in the lab procedure. How are they the same and how are they different? Propose a reason why you would see several differences between different slides of skin. They are mostly the same from what I could see on the slide and on the photomicrograph of the skin. The only thing I found that was different was the stratum spinosum I could not see it on my slide. I think that the reason there is not much difference in the skin slides are because the skin is made up the same is every part. B. What is keratin? It is a protein that gives the skin the protection it needs and is most seen in epidermis. C. Why is skin keratinized? It is keratinized because it needs be protected from the elements of the environment. Exercise 3: Clinical Conditions of the Skin Questions A. What are the three types of skin cancer? Basal Cell Carcinoma, Squamous Cell Carcinoma, and Malignant Melanoma. B. Which type of skin cancer is easily treatable? Basal Cell Carcinoma C. Explain why melanoma is so dangerous? It is often easy to ignore the start of melanoma because it starts as a mole or lesion, but once it reaches the bloodstream and the rest of the body it creates tumors. D. What factors can cause acne? It occurs when the sebum is not able to go through the hair follicle. The cells shed too fast and clump together plugging up the opening. E. What is a common myth about the cause of acne? The myth is that eating chocolate, greasy food, or having dirty skin causes acne, but it is not the case. F. What are some treatments for acne? Medications, sulfur, benzoyl peroxide, salicylic acid, hormonal treatment, anti androgen drugs, skin peeling therapy. G. Describe the signs of first, second and third degree burns. 1st- Usually red skin and some irritation, and can feel pain. 2nd- Show blisters on the skin and also have redness. 3rd- The top layer of the skin are often burned off and you can see the muscles of the area. H. What are the principle effects of aging on the skin? Some of the principles that effect aging in the skin are loss of fatty tissue between your skin and muscle, stress, gravity, daily facial movement, and obesity. Raven Fenderhttp://www.blogger.com/profile/06418344586484564885noreply@blogger.com0tag:blogger.com,1999:blog-8722646469281580576.post-88111228831338462812020-03-19T04:12:00.001-07:002020-03-19T04:12:02.860-07:00Mcdonalds Research Paper ExampleMcdonalds Research Paper Example Mcdonalds Paper Mcdonalds Paper Innovations at McDonaldââ¬â¢s Indoor seating (1950s) Drive-through window (1970s) Adding breakfast to the menu (1980s) Adding play areas (late 1980s) Redesign of the kitchens (1990s) Self-service kiosk (2004) Now three separate dining sections Innovations at McDonaldââ¬â¢s Indoor seating (1950s) Drive-through window (1970s) Adding breakfast to the menu (1980s) Adding play areas (late 1980s) Redesign of the kitchens (1990s) Self-service kiosk (2004) Now three separate dining sections Six out of the seven are layout decisions! McDonaldââ¬â¢s New Layout Seventh major innovation Redesigning all 30,000 outlets around the world Three separate dining areas Linger zone with comfortable chairs and Wi-Fi connections Grab and go zone with tall counters Flexible zone for kids and families Facility layout is a source of competitive advantage Strategic Importance of Layout Decisions The objective of layout strategy is to develop a cost-effective layout that will meet a firmââ¬â¢s competitive needs Layout Design Considerations Higher utilization of space, equipment, and people Improved flow of information, materials, or people Improved employee morale and safer working conditions Improved customer/client interaction Flexibility We open Chapter 9 (Layout Strategies) with the story ofà the 7 strategic changes at McDonaldââ¬â¢s since 1950. Allà but one have been major layout redesigns (eg. , indoor seating, drive thru, play areas, self-service kiosks, etc. ). Adding breakfast foods to the menu (in the 80? s) was the one product changeââ¬âuntil now. The front page article in The Wall Street Journal (Dec. 27,2010) details two brand new strategiesââ¬âthe 1stà a product decision and the 2nd yet another layout change. Under pressure from market-share competitors of all typesââ¬âfrom 7-Elevenà and Starbucks to smoothie outletsà and gas stationsââ¬â the 14,000 US McDonaldââ¬â¢s have broadened their fare. As of now, there areà à fruit smoothies, oatmeal, carmel-mocha drinks, flatbread sandwiches, and ââ¬Å"gardenâ⬠snack wraps. This new product development strategy (Ch. 5) has created so many choices that the company has been running ads reminding us it still sells Big Macs. Using manufacturing technology, McDonaldââ¬â¢s has made many new items from existing itemsââ¬â¢ ingredients. Chicken wraps use Chicken Selectsââ¬â¢ meat and breakfast burrito tortillas. This simplifies preparation and lowers costs. But new layout costs haveà bluntedà franchisee enthusiasm. The food assembly line (see Figure 9. 12 in the text) had to be changed to make wraps. And anà even bigger modification was the addition of the $100,000 McCafeà drink stationsââ¬â one of the most expensive changes in years. (The corporation picks up $30,000 of that cost). Stores had to be redesigned to make room for space next to the pick-up window to accommodate the 4 pieces of drink equipment. Some franchisees balked at the price tag and low drink sales volumes, claiming ââ¬Å"we are not even paying for the electricity to run the machinesâ⬠. Discussion questions: 1. Why did McDonaldââ¬â¢s make these two strategic changes? 2. Ask your students to rank the importance of theà 9 changes, referring to the Global Profile in Ch. 9. 3. How has the average McDonaldââ¬â¢sà changed in the past decades? Are all of the layout strategies still in place? OM in the News: Product Enhancement and the McDonaldââ¬â¢s Happyà MealJuly 27, 2011 tags: Ch. 5, Happy Meals, McDonalds, product enhancement y Barry Render Under pressure from 550 health organizations to stop marketingà ââ¬Å"junk foodâ⬠à to children and to retire Ronald McDonald (the clown mascot), McDonaldââ¬â¢s has chosen the path of product enhancement (Ch. 5) as a preemptive strike. The New York Times (July 27, 2011) reports today that the firm will start to fill its Happy Meal boxes with apple slicesà and smaller portions of french fries this September. By next April, the new menu will be rolled out to all 14,000 restaurants. The food industry overall has come under increased scrutiny as childhood obesity levels have risen. San Francisco last year banned the inclusion of toys in kidsââ¬â¢ meals unless there is a fruit and vegetable included. New York City has a similar rule in the works. Instead of developing all new kidsââ¬â¢ products (or including vegetables), McDonaldââ¬â¢s is responding with 1/2 the number of fries and a 20% lower calorie count. The new Happy Meal, containing 4 chicken nuggets and a small Coke, weighs in at 410 calories (vs. 520 in the older product), 17 grams of fat (vs. 23 g), and 58 grams of carbs (vs. 69 g). The firm decided against making apples a total replacement for fries when only 11% of customers showed an interest in that option. While some critics praised the changesà (Mrs. Obama called them ââ¬Å"positive stepsâ⬠), one NYU prof called the move a ââ¬Å"shamâ⬠, in part because McDonaldââ¬â¢s is not limiting sodas. In fact, sugar levels go up with the Coke and apple together. Discussion questions: 1. What are the operations challenges in changing the Happy Meal? 2. Do students believe legislation is an appropriate means to make menus healthier? 3. How are other restaurants respondingà with childrenââ¬â¢s menu options. Mc DonaldsOne of the most important strategic decisions made by a company like McDonalds is where to locate their operations. Location options include maintaining current sites while adding another facility elsewhere. (Heizer, 2001) à Their facilities are located all over the world due to their franchising system. In the early 1990s, McDonalds began working with major oil companies to pioneer a new format for developing a restaurant, convenience store and fueling facilities on a single site. By co-developing sites, fueling facility operators and McDonalds could offer the busy consumer the ultimate in convenience ? one stop shopping for great food, branded fuel and convenience store items. According to Operations Management, McDonalds has revolutionized the restaurant industry by inventing the limited-menu fast-food restaurant. Some innovations it has made are the introductions of indoor seating and drive-through windows, which were strategic issues of facility layout. By adding breakfasts to the Is this Essay helpful? Join OPPapers to read more and access more than 460,000 just like it! getà betterà grades menu, they incorporated a product strategy. Another layout decision was the addition of play areas. McDonalds continues to improve their operations by innovating a new layout to facilitate a mass customization process. Some of the restaurants now have the Made for You kitchen system, where sandwiches are assembled to order and production levels are controlled by computers. This new layout is intended to both improve the taste of food by ensuring that it is always freshly made, and to facilitate the introduction of new products. Total production process time was shortened and other adjustments were made to save even more time and to work in conjunction with the new layout. This new layout will be more efficient, and save more time and money. It achieves a higher utilization of space, equipment, and people. A process strategy that may apply to McDonalds is a repetitive process. They moved from process focus to repetitive focus. They are now trying to add more Facility Layouts Of Mcdonalds- India, Pizza Hut-India ; Dominos Pizza- IndiaINTRODUCTIONIn order to maximizing the effectiveness of production processes and meeting employee needs ; desires Facility layout and design plays a key role in businesss overall operations. It entails in determining the placement off departments, work group within the departments, workstations, machines stock holding points within a production facility. DEFINITION: ââ¬Å"The physical arrangement of everything needed for the product or service, including machines, personnel, raw materials, and finished goods. The criteria for a good layout necessarily relate to people (personnel and customers), materials (raw, finished, and in process), machines, and their interactions. ââ¬Å"- Howard J. Weiss and Mark E. GershonFACTORS IN DETERMINING LAYOUT DESIGN: There are many operational factors which need to consider while construction or renovation of a facility for maximum layout effectiveness. It includes: à * Ease of future expansion or change: Facilities should be designed so that they Is this Essay helpful? Join OPPapers to read more and access more than 460,000 just like it! getà betterà grades can be easily expanded or adjusted to meet changing production needs. * Flow of movement: The facility design should reflect recognition of the importance of smooth process flow. The flow need not be a straight line. Parallel flows, U-shaped patterns, or even a zig-zag that ends up with the finished product back at the shipping and receiving bays can be functional. However, backtracking is to be avoided in whatever pattern is chosen. * Materials handling: It is essential to ensure the facility layout makes possible to handle materials (products, equipment, containers, etc. ). It should be in an orderly, efficient- and preferably simple- manner. * Output needs: The facility should be laid out in a way that is conducive to helping the business meet its production needs. * Space utilization: This aspect of facility design includes everything from making sure that traffic lanes are wide enough to making certain that inventory storage warehouses or rooms Raven Fenderhttp://www.blogger.com/profile/06418344586484564885noreply@blogger.com0tag:blogger.com,1999:blog-8722646469281580576.post-39568950296166436242020-03-02T19:56:00.001-08:002020-03-02T19:56:03.485-08:00The Top 9 ACT English Strategies You Must UseThe Top 9 ACT English Strategies You Must Use SAT / ACT Prep Online Guides and Tips The ACT English section can be intimidating. You have to know grammar rules that may seem obscure to you, and the ACT folks even expect you to know how to properly use commas. Not only do you have to know your grammar, but also you have to to know how to analyze ACT English passages, and you have to know how to organize them. You're tested on a wide range of skills and you donââ¬â¢t have much time to answer each question. If youââ¬â¢re wondering how to possibly go about studying for ACT English and improving your score, then this is the post for you. In this article, Iââ¬â¢ll give you my top 9 strategies to help you ace the ACT English section. These are meant to be study tips that will require time and diligence. The most important advice I can give you is to keep practicing. Focus your studying on areas that need improvement. However, that's advice that anyone can give. If you can successfully execute the following specific strategies, I guarantee your ACT English success: Know the Format Determine the Best Way for You to Approach the Passages Learn the Grammar Rules Use Official Practice Tests Categorize Missed Questions Carefully Review and Analyze Real ACT Questions Simulate Test Day Conditions Use Your Target Score to Focus Your Study Plan Think About the Differences Between Answer Choices #1: Familiarize Yourself With the Format If you know the format of the ACT English section well, you'll be more comfortable with the test and can reducetest day anxiety. You should know that you have 45 minutes for 75 questions. There are five passages. The questions test your knowledge of standard written English and rhetorical skills. Most ACT English questions refer to underlined portions of a sentence within a passage, and you have to determine how to correct the underlined portion. Here is an example: Additionally, you should know the content distribution of the questions to help prioritizeyour studying. This is the general breakdown of the distribution of questions that appear in ACT English: Usage/Mechanics Punctuation (10-15%)- Commas, Other Punctuation Grammar and Usage (15-20%)- Subject-Verb Agreement, Faulty Modifiers, Verb Tense and Forms, Pronoun Agreement, Pronoun Case, Adjective and Adverb Errors, Idioms Sentence Structure (20-25%)- Parallelism, Faulty Modifiers, Run-Ons and Fragments, Relative Pronouns, Verb Tense and Forms Rhetorical Skills Strategy (15-20%)- Add/Delete, Relevance, Author Main Goal, Author Technique Organization (10-15%)- Macro Logic, Transitional Logic Style (15-20%)- Word Choice and Diction, Pronoun Agreement, Wordiness and Redundancy, Formality I put a few of the grammar rules in two of the categories because those rules can be tested in multiple ways. For example, a question testing pronoun number agreement would be a grammar question and a question about an ambiguous pronoun would be a style question, but you can learn about both of those rules in the post on pronoun agreement. Also, because most of the writing style questions are related to grammar concepts, the majority of the ACT English section is based on specific rules that you can master before you take your ACT. The organization and strategy questions test your reading comprehension and ability to analyze parts of a passage or the passage as a whole. It's very important that, before you take the ACT, you're comfortable with the content, the types of questions, and completing the ACT English section in less than 45 minutes. Get comfortable with ACT English. #2: Figure Out the Best Way to Approach ACT English Passages There are multiple ways to approach ACT English passages and you should determine the best approach for you well before test day. These are the possible approaches you can use: paragraph by paragraph, answer as you go, sentence by sentence, or passage first. For a thorough explanation of how to choose and test your method, check out this article on how to approach ACT English passages. Make sure to use your preferred approach on practice tests to hone it and determine its effectiveness. Using the same approach maximizes your efficiency; therefore, you need to use the same approach consistently. If you're not achieving your desired results on practice tests and questions, you can consider changing your approach. However, once you decide on the best approach for you, stick with it. Drill it enough so you use it without even thinking about it. #3: Know What Grammar Rules the ACT Tests The ACT tests the same grammar rules over and over, so knowing these rules will be crucial to your success on ACT English. Since the concepts also tend to appear in the same ways, it's also helpful to make sure you understand how the ACT structures the questions. Some of the more commonly tested grammar topics are commas, wordiness and redundancy, and verb tenses and forms. Read the PrepScholar blogs on each grammar rule: Subject-Verb Agreement Commas Punctuation Pronoun Agreement Pronoun Case Idioms Word Choice and Diction Errors Run-On Sentences and Fragments Parallel Structure Faulty Modifiers Adjective and Adverb Errors Verb Tense and Forms Wordiness and Redundancy Relative Pronouns If you understand the ACT grammar rules and how to apply them, you'll do well on the ACT English section. #4: Focus on Using Real Practice Tests to Study The best practice questions are those that come from actual ACTs. Those are most representative of what you'll find when you take your real ACT. Unfortunately, many unofficial materials aren't true to the test. The practice questions from many prep books or websites don't cover the right concepts, they're presented in a different format, and they're either much easier or more difficult than the questions on the ACT English section. Make sure you're using the best sources for ACT English practice. If you're using bad materials, you're not using your study time effectively, and your efforts are less likely to produce your desired results. If you want additional content review or explanation, check out our articles on the best ACT prep books and websites. Also, the PrepScholar program is written by experts who have extensive teaching experience and scored in the 99th percentile on the ACT. The practice questions are based on real ACT questions. #5: Categorize and Review Missed Questions This strategy may sound weird or hard, but it's actually extremely important. When you do ACT English practice, keep track of all the questions you miss or are unsure about. Then, categorize thesequestions by the grammar rule that's being tested or by the specific type of rhetorical skills question. Why You Should Categorize Questions Categorizing all of the questions you missor guesscorrectly on will help you determine where you have skill deficiencies. Then, you can focus your studying on the areas on which you have weaknesses. The ACT English section tests the same types of questions repeatedly. If you know how to correctly answer each type of question, no question should confuse you when you take the test. How to Categorize Questions Ideally, you should be able to categorize questions on your own. However, if you need help determining the type of question, there are some sources you can use that provide real ACT example questions and thorough explanations to those questions. On the PrepScholar blog, we have written articles on every grammar rule and type of rhetorical skills question that appears on the ACT. Each PrepScholar article has example questions, explanations, and offers strategies for answering questions related to the topic. The ACT website has free English practice and explanations for the answers. Additionally, The Real ACT Prep Guide has 5 official ACTs with detailed explanations of all of the test questions. Learn from your mistakes! #6: Review Examples of Questions Related to Each Grammar Rule and Type of Rhetorical Skills Question This strategy will help you increase your familiarity with and comprehension of all of the different types of questions that appear on the ACT. Create a study guide of real ACT questions for each grammar rule and each type of rhetorical skills question. Compile questions fromthe PrepScholar blog, official ACT tests, and other quality source material in a notebook or computer document, and organize them according to question type (e.g. subject-verb agreement, relevance, etc.). For each question in this study guide, you should be able to understand and explain how to arrive at the correct answer.I recommend doing this in addition to keeping track of your missed questions, which you should also categorize and review. If you spend ample time reviewing these questions, you'll solidify your understanding of the concepts and be much more confident with the material on the ACT English section. #7: Take Timed Practice Tests Simulating Test Day Conditions Taking the ACT can be a mentally draining, pressure-filled experience. To alleviate your test day anxiety and build up your endurance, you should take 3 full length, timed practice tests prior to your real ACT. Use a timer and take only the ACT-allowed breaks. It's important to practice maintaining focus for such a long period of time. Also, taking practice tests will enable you to determine if you're having issues with time management. If you're running out of time on the ACT English section, monitor your time spent per question when you're doing practice questions. You should spend less than a minute on each question and easier questions should take less than 30 seconds. To complete the ACT English section in the allottedtime, you can spend no more than an average of 36 seconds per question. If you're finishing with more than 5 minutes left and getting more than a couple of questions wrong, slow down. You're rushing. Read questions more carefully and look at the answer choices more closely. With the time you have left over, review the questions you're unsure about. #8: Use Your Target Score to Focus and Inform Your Studying Knowing your ACT English target score can give you a better idea of how and what to study. Because your ACT score is an average of your section scores, your ACT English target score should roughly match your ACT composite target score. If you're particularly good at English or applying to a humanities program, your ACT English target score can be slightly higher. If you're better at math and science or applying to an engineering program, your ACT English target can be slightlylower than your ACT composite target score. Based on your ACT English target score, you can determine roughly how many questions you need to get right to reach your goal. Refer to this article for information on how the ACT is scored and a sample conversion table for the ACT English section. Typically, if you want to get a 36 on ACT English, you need to get every single question right. Therefore, you need to know how to correctly answer every type of grammar and rhetorical skills question. If your goal is a 25, you need to get about 58 questions right out of 75 (the exact number varies based on the scale for that edition of the test). To reach this target score, you should focus your studying on the most commonly tested rules. If you can master the basics and the most common types of questions, you should have no trouble reaching this goal. Make sure to review the article on the distribution of appearance of the grammar rules on the ACT. Use your target score to help you. #9: Consider How Answer Choices Are Different From Each Other For grammar questions, the answer choices can provide clues indicating the specific grammar rule that is being tested. When you're doing practice questions, consider how the answer choices vary from one another. If the only difference between choices is the presence and placement of commas, it's a comma question. If the answer choices only vary in that they're different tenses of the same verb, it's a verb tense question. Check out this real ACT example question: Just from looking at the answer choices, we can tell this is a verb tense question. In case you're wondering, the correct answer is J. The verb tenses in the first and second sentences should be consistent. Also, keep in mind that one question can test multiple grammar rules. For example, a verb question mighttest your knowledge of both verb tenses and subject-verb agreement. If you follow the 9 strategies I gave you in this post, you'll be able to ascend to the top of Mount ACT English. You'll be proud of your discipline, confident in your skills, and grateful that you read this article. What's Next? To supplement the information in this article, make sure to study the top tips for ACT English and the 5 critical concepts you must understand to ace ACT English. You'll also want to review the most common ACT English mistakes so you don't fall into the common ACT English traps. Want to improve your ACT score by 4 points? Check out our best-in-class online ACT prep program. We guarantee your money back if you don't improve your ACT score by 4 points or more. Our program is entirely online, and it customizes what you study to your strengths and weaknesses. If you liked this English lesson, you'll love our program.Along with more detailed lessons, you'll get thousands ofpractice problems organized by individual skills so you learn most effectively. We'll also give you a step-by-step program to follow so you'll never be confused about what to study next. Check out our 5-day free trial: Raven Fenderhttp://www.blogger.com/profile/06418344586484564885noreply@blogger.com0tag:blogger.com,1999:blog-8722646469281580576.post-34375797584649641762020-02-15T11:23:00.001-08:002020-02-15T11:23:02.597-08:00Social Media as an Effective Marketing Channel EssaySocial Media as an Effective Marketing Channel - Essay Example This paper illustrates that there are many types of social media that help people communicate with each other and develop business relationships. However, social media mainly refers to the social networking websites that play a dynamic role in the personal and professional lives of people. Some of the main business benefits of using social media include the provision of an effective marketing platform, ability to reach large audiences, and improved customer service. Social networking websites are playing a valuable role as effective marketing channels for all types of companies whether large, small, or medium-sized. With the advent of the social media as an effective network for marketing and advertising, companies started using social networking websites for achieving the better response, as well as to provide customer service through an enhanced level of interaction with the customers of the company. ââ¬Å"The main goal of social media marketing is to ensure high participation of target audience in campaigns and content shared by the companyâ⬠. It is imperative for a company y to know the needs and demands of the customers for the provision of best products and services. Managers use a range of tools to gather required information because, without the information of customersââ¬â¢ requirements, it is not possible for a company to deliver customer value properly. Social media marketing helps managers and concerned employees in contacting the customers of the company directly to know their requirements and preferences. Today, many small and large companies form manufacturing and retail industries are focusing on the use social media marketing to customize their products in accordance with the customersââ¬â¢ preferences, as well as to deliver their message in a more effective and conventional way to the target audience. Social media marketing refers to marketing using social networking websites and other forms of social media. Raven Fenderhttp://www.blogger.com/profile/06418344586484564885noreply@blogger.com0tag:blogger.com,1999:blog-8722646469281580576.post-88248421516701174452020-02-02T08:02:00.001-08:002020-02-02T08:02:02.551-08:00Business Planning Essay Example | Topics and Well Written Essays - 250 wordsBusiness Planning - Essay Example For any new business venture, marketing, operation, and financial plans are all related and fundamental (Burns, 2014). An operation plan gives a vast organization structure of the business, including information on workers, location, and the outline of goals and the missions. The business operation plan equips investors with essential details to identify which business is viable, financially stable and can repay its worth. The plan help in establishing and to control perfect operations of the business. The marketing plans concentrates on the activities marking the company to achieve its predefined goals and missions by selling its products. The plan outlines the targeted base of customers. It outlines strategies to capture new markets and competition from rivals dealing on the same line. Aligning the three plans is imperative to attain success for the business. The alignment facilitates the business growth and prosperity. A new business should focus on strictly implementing the three plans. Every stakeholder in the business must have clear understanding of the companyââ¬â¢s core values as outlined in the three plans. The market and customer information help in building company customer relationship by gathering vital market Raven Fenderhttp://www.blogger.com/profile/06418344586484564885noreply@blogger.com0tag:blogger.com,1999:blog-8722646469281580576.post-1082472043401339662020-01-25T04:26:00.001-08:002020-01-25T04:26:02.479-08:00The Life and Times of Johannes Kepler :: Essays PapersThe Life and Times of Johannes Kepler Johannes Kepler, was a German astronomer and natural philosopher, noted for formulating and verifying the three laws of planetary motion. These laws are now known as Kepler's laws. Johannes Kepler was born in Weil der Stadt in Swabia, in southwest Germany. From 1574 to 1576 Johannes lived with his grandparents; in 1576 his parents moved to nearby Leonberg, where Johannes entered the Latin school. In 1584 he entered the Protestant seminary at Adelberg, and in 1589 he began his university education at the Protestant university of Tà ¼bingen. Here he studied theology and read widely. He passed the M.A. examination in 1591 and continued his studies as a graduate student. There he was influenced by a mathematics professor, Michael Maestlin, an adherent of the heliocentric theory of planetary motion first developed by the Polish astronomer Nicolaus Copernicus. Kepler accepted Copernican theory immediately, believing that the simplicity of Copernican planetary ordering must have been God's plan. In 1594 Kepler accepted an appointment as professor of mathematics at the Protestant seminary in Graz in the Austrian province of Styria. He was also appointed district mathematician and calendar maker. For six years, Kepler taught, geometry, Virgil, arithmetic, and rhetoric. There he worked out a complex geometric hypothesis to account for distances between the planetary orbits-orbits that he mistakenly assumed were circular. Kepler then proposed that the sun emits a force that diminishes inversely with distance and pushes the planets around in their orbits. Kepler published his account in a thesis entitled Mysterium Cosmographicum (ââ¬Å"Cosmographic Myster yâ⬠) in 1596. This work is significant because it presented the first comprehensive and logical account of the geometrical advantages of Copernican theory. Kepler held the chair of astronomy and mathematics at Graz University from 1594 until 1600. Because of his talent as a mathematician, displayed in his thesis, Kepler was invited by Tycho Brahe to Prague to become his assistant and calculate new orbits for the planets from Tycho's observations. Kepler moved to Prague in 1600. Kepler served as Tycho Brahe's assistant until the Braheââ¬â¢s death. On the death of Brahe in 1601, Kepler assumed his position as imperial mathematician and court astronomer to Rudolf II, Holy Roman emperor. In 1609 his Astronomia Nova (ââ¬Å"New Astronomyâ⬠) appeared, which contained his first two laws: planets move in elliptical orbits with the sun as one of the laws, and a planet sweeps out equal areas in equal times. Raven Fenderhttp://www.blogger.com/profile/06418344586484564885noreply@blogger.com0tag:blogger.com,1999:blog-8722646469281580576.post-84917935225570012962020-01-17T00:50:00.001-08:002020-01-17T00:50:04.662-08:00Local MotorLocal Motor Input from potential customers and car enthusiasts Community-help-> select the model to produce Create ideation contest Existing customer to bring new customer Involve customers to cars production->Customer assembles parts-> 60 hours of assembling- incriminatory(local) Good ? Yes. Big players are bankrupt American market Is moving to full-design and attentive No mass production->Seek (experimental) Are the designer customers? Are car enthusiasts customers?Do-it -yourself who might be customers Ideal business model: Design online enthusiasts (critique/ votes, design willingness) ââ¬â customer (get money here and pose sales If possible For design: perfect competition Perfect Information Best designs For online enthusiasts: Best design/constraints Best design-> Customers want For customer Best design is exactly what the customers want Sold and make money True model: Transaction cost: Designers are cars enthusiasts so that is may not entirely fair It is hard to recruit de signers Increase Price Money for competition Explicit Incentive Designers IP (intellectual patent) Final decision may not what the customer wants What design Is actually manufacture Ensure suppliers? And service? 1. The designers are mostly the car enthusiasts while the customer may not, and we 2. The factor of the manufacture availability should be taken into consideration when deciding which design should be manufactured. 3. The intellectual patent of the designer. How we should protect their P? 4. It is hard to recruit car designers 5. The service supplied to the customer Make sure the vote is fair. If it matches what the customers want Designers may not afford to buy a car A way to make designer a customer? Raven Fenderhttp://www.blogger.com/profile/06418344586484564885noreply@blogger.com0tag:blogger.com,1999:blog-8722646469281580576.post-56331462171520236822020-01-08T21:11:00.001-08:002020-01-08T21:11:03.168-08:00What Is Appeasement Definition and Examples in Foreign Policy Appeasement is theà foreign policyà tactic of offering specificà concessions to an aggressorà nation in order to prevent war.à An exampleà of appeasementà is the infamous 1938à Munich Agreement, in which Great Britain sought to avoid war with Nazi Germany and Fascist Italyà by taking no action to prevent Italyââ¬â¢s invasion ofà Ethiopia in 1935à or Germanyââ¬â¢s annexation of Austria in 1938.à à Key Takeaways: Appeasement Appeasement is the diplomatic tactic of offering concessions to aggressor nations in an attempt to avoid or delay war.à Appeasement is most often associated with Great Britainââ¬â¢s failed attempt to prevent war with Germany by offering concessions to Adolph Hitler.à While appeasement has the potential to prevent further conflict, history shows it rarely does so. Appeasement Definitionà à à As the term itself implies, appeasement is aà diplomaticà attempt to ââ¬Å"appeaseâ⬠an aggressor nation by agreeing to some of its demands.à Usually viewed as a policy of offering substantial concessions to more powerful dictatorialà totalitarian and fascistà governments, the wisdom and effectivenessà of appeasement has been a source of debate since it failed to preventà World War II. Pros and Consà à In the early 1930s,à the lingering trauma ofà World War Ià cast appeasement in a positive light as a useful peacekeeping policy.à Indeed,à ità seemed a logical means of satisfyingà the demand forà isolationism, prevalent in the U.S. until World War II.à However, since the failure of theà 1938 Munich Agreement, theà consà of appeasement have outnumbered its pros.à à While appeasement has the potential to prevent war, history has shown it rarely does so. Similarly, while it can reduce the effects of aggression, it can encourage further, even more-devastating aggressionââ¬âas per the old ââ¬Å"Give them an inch and theyââ¬â¢ll take a mile,â⬠idiom.à Though appeasement might ââ¬Å"buy time,â⬠allowing a nation to prepare for war, it also gives aggressor nations time to grow even stronger. Finally, appeasement is often viewed as an act of cowardice by the public and taken as a sign of military weakness by the aggressor nation.à à à While some historians condemned appeasement for allowing Hitlers Germany to grow too powerful, others praised it for creating a ââ¬Å"postponementâ⬠that allowed Britain to prepare for war. While it seemed a reasonable tacticà forà Britain and France,à appeasement endangered many smaller European nations in Hitlerââ¬â¢s path.à The delays ofà theà appeasement areà thought to be at least partially to blame for allowingà pre-World War II atrocitiesà such as the 1937à Rape of Nankingà and theà Holocaust. In retrospect, the lack of resistance from the appeasing nations enabled the rapid growth of Germanyââ¬â¢s military machine.à Munich Agreementà Perhaps the best-known exampleà of appeasement took place onà September 30, 1938,à whenà leaders ofà Great Britain, France, and Italyà signed theà Munich Agreementà allowingà Nazi Germany to annex the German-speaking Sudetenland region ofà Czechoslovakia.à Germanà Fà ¼hrerà Adolph Hitlerà had demanded the annexation of the Sudetenland as the only alternative to war.à However, Britishà Conservative Party leaderà Winston Churchillà opposed the agreement. Alarmed by the rapid spread of fascism across Europe, Churchillà argued that no level of diplomatic concessionà wouldà appease Hitlerââ¬â¢sà imperialisticà appetite.à Working to ensure Britainââ¬â¢s ratification of the Munich Agreement, appeasement supporterà Prime Ministerà Neville Chamberlainà resorted toà ordering the British media not to report news of Hitlerââ¬â¢s conquests. Despite growing public outcry against it, Chamberlain confidently announced that the Munich Agreement had ensured ââ¬Å"peace in our time,â⬠which, of course, it had not.à Japanese Invasion of Manchuria Inà September 1931,à Japan, despite beingà a member of theà League of Nations, invaded Manchuria in northeast China.à In response, the Leagueà and the U.S.à asked both Japan andà China to withdrawà from Manchuria to allow for aà peaceful settlement. Theà U.S.à reminded both nations of their obligation under the 1929à Kelloggââ¬âBriand Pactà to settle their differencesà peacefully.à Japan, however, rejected all offers of appeasement and went on toà invade and occupy the wholeà of Manchuria. In the aftermath, the League of Nations condemnedà Japan, resulting in Japanââ¬â¢s eventual resignation from theà League. Neither the League nor the United States took any further action as Japanââ¬â¢s militaryà continued toà advance into China.à Today, many historians assert that thisà lack of opposition actuallyà encouragedà European aggressorsà to undertake similar invasions.à Theà 2015à Joint Comprehensive Plan of Actionà Signedà on July 14, 2015, theà Joint Comprehensive Plan of Actionà (JCPOA) is an agreement betweenà Iran andà theà permanent members of theà United Nations Security Councilââ¬âChina, France, Russia, the United Kingdom, the United States,à Germany, and the European Unionââ¬âintended to deal with Iranââ¬â¢sà nuclearà development program.à Since the late 1980s Iranà had been suspectedà of using its nuclear power program as a cover for developingà nuclear weapons. Under the JCPOA,à Iran agreedà toà neverà develop nuclear weapons.à In return, the UN agreed to lift all other sanctions againstà Iran, as long as it proved its compliance with the JCPOA.à Inà January 2016, convinced that the Iranian nuclear programà had complied withà theà JCPOA, theà United States and the EU liftedà allà nuclear-related sanctions on Iran. However,à in May 2018,à Presidentà Donald Trump, citing evidence that Iranà hadà covertlyà revived its nuclear weapons program, withdrew the U.S. from theà JCPOA andà reinstituted sanctions intended to prevent Iran from developingà missiles capable of carrying nuclear warheads. Sources and Further Reference Adams, R.J.Q. (1993).à British Politics and Foreign Policy in the Age of Appeasement, 1935ââ¬â1939.à Stanford University Press. ISBN: 9780804721011.à Mommsen W.J. andà Kettenackerà L. (eds).à The Fascist Challenge and the Policy of Appeasement.à London, George Allen Unwin, 1983 ISBN 0-04-940068-1.à Thomson, David (1957).à Europe Since Napoleon. Penguin Books, Limited (UK). ISBN-10: 9780140135619.à à Holpuch, Amanda (8 May 2018).à .Donald Trump says US will no longer abide by Iran deal ââ¬â as it happenedà ââ¬â viaà www.theguardian.com. Raven Fenderhttp://www.blogger.com/profile/06418344586484564885noreply@blogger.com0tag:blogger.com,1999:blog-8722646469281580576.post-60571987361957812702019-12-31T17:37:00.001-08:002019-12-31T17:37:04.585-08:00Vaquita Facts and Conservation Information The vaquita (Phocoena sinus), also known as the Gulf of California harbor porpoise, cochito or Marsopa vaquita is the smallest cetacean. It is also one of the most endangered, with only about 250 remaining. The word vaquita means small cow in Spanish. Its species name, sinus is Latin for gulf or bay, referring to the vaquitas small range, which is restricted to coastal waters off the Baja Peninsula in Mexico. Vaquitas were discovered fairly recently - the species was first identified based on skulls in 1958 and live specimens were not observed until 1985. You can read more about the vaquitas discovery here. Description Vaquitas are about 4-5 feet long, and weigh about 65-120 pounds. Vaquitas are gray, with darker gray on their back and lighter gray on their underside. They have a black eye ring, lips and chin, and pale face. Vaquitas lighten in color as they age. They also have a recognizable triangular-shaped dorsal fin. Vaquitas are shy around vessels, and typically are found singly, in pairs or in small groups of 7-10 animals. They may stay underwater for a long time. The combination of these characteristics can make vaquitas difficult to find in the wild. Classification Kingdom: AnimaliaPhylum: ChordataSubphylum: VertebrataSuperclass: Gnathostomata, TetrapodaClass: MammaliaSubclass: TheriaOrder: CetartiodactylaSuborder: CetancodontaSuborder: OdontocetiInfraorder: CetaceaSuperfamily: OdontocetiFamily: PhocoenidaeGenus: PhocoenaSpecies: sinus à Habitat and Distribution Vaquitas have one of the most limited home ranges of all cetaceans. They live in the northern end of the Gulf of California, off the Baja Peninsula in Mexico, in murky, shallow waters within about 13.5 miles of shore. Click here for a sightings map. Feeding Vaquitas feed on schooling fish, crustaceans and cephalopods. Like other odontocetes, they find their prey using echolocation, which is similar to sonar. The vaquita emits high frequency sound pulses from an organ (the melon) in its head. The sound waves bounce off objects around them and are received back into the dolphins lower jaw, transmitted to the inner ear and interpreted to determine the size, shape, location and distance of prey. Vaquitas are toothed whales, and use their spade-shaped teeth to capture their prey. They have 16-22 pairs of teeth in their upper jaw and 17-20 pairs in their lower jaw. Reproduction Vaquitas are sexually mature at about 3-6 years of age. Vaquitas mate in April-May and calves are born in the months of February-April after a 10-11 month gestation period. Calves are about 2.5 feet long and weigh about 16.5 pounds at birth. The maximum known lifespan of an individual vaquita was a female who lived 21 years. Conservation There are an estimated 245 vaquitas remaining (according to a 2008 study), and the population may be declining by as much as 15% each year. They are listed as critically endangered on the IUCN Red List. One of the biggest threats to vaquitas is entanglement or being caught as bycatch in fishing gear, with an estimated 30-85 vaquitas taken incidentally by fisheries each year (Source: NOAA). The Mexican government began developing a Vaquita Recovery Plan in 2007, putting efforts into place to protect the vaquita, although they continue to be affected by fishing. Click here to learn how you can help vaquitas. References and Further Information Gerrodette, T., Taylor, B.L., Swift, R., Rankin, S., Jaramillo-Legorreta, A.M., and L. Rojas-Bracho. 2011. TI - A combined visual and acoustic estimate of 2008 abundance, and change in abundance since 1997, for the vaquita, Phocoena sinus. Marine Mammal Science, 27:2, E79-E100.Marine Mammal Commission. Vaquita (Phocoena sinus). Accessed May 31, 2012.NOAA Fisheries Office of Protected Resources. 2011. Gulf of California Harbor Porpoise/Vaquita/Cochito (Phocoena sinus). Accessed May 31, 2012.OBIS-SEAMAP. Gulf of California Harbor Porpoise (Phocoena sinus). Accessed May 31, 2012.Perrin, W. (2010). Phocoena sinus Norris McFarland, 1958. In: Perrin, W.F. World Cetacea Database. Accessed through: World Register of Marine Species at http://www.marinespecies.org/aphia.php?ptaxdetailsid343897. Accessed May 31, 2012.Phocoena sinus, In Palomares, M.L.D. and D. Pauly. Editors. 2012. SeaLifeBase. World Wide Web electronic publication. www.sealifebase.org, version (04/2012). Accessed May 31, 2012 .Rojas-Bracho, L., Reeves, R.R., Jaramillo-Legorreta, A. Taylor, B.L. 2008. Phocoena sinus. In: IUCN 2011. IUCN Red List of Threatened Species. Version 2011.2. . Accessed May 29, 2012.Rojas-Bracho, L. P. sinus. Accessed May 31, 2012.Vaquita: Last Chance for the Desert Porpoise. Accessed May 31, 2012.Viva Vaquita. Accessed May 31, 2012. Raven Fenderhttp://www.blogger.com/profile/06418344586484564885noreply@blogger.com0tag:blogger.com,1999:blog-8722646469281580576.post-18526486230269612122019-12-23T13:24:00.001-08:002019-12-23T13:24:04.725-08:00Civil Rights For African Americans - 1001 Words Civil Rights for African Americans Marciano Castillo Government 3P May 5, 2015 For centuries African Americans have been treated differently because of the color of their skin. Theyââ¬â¢ve been slaves, segregated, and discriminated, and been forced to fight for equality. Till this day African Americans are discriminated but yet have accomplished a lot from changing laws to changing the way they are viewed. The first slaves arrived in Virginia around the 1600ââ¬â¢s and was the jumpstart to what was to come in the united states and so began with the purchase of a human being no better than the caucasian person only differing of the color of their skin.In the late 1700ââ¬â¢s slaves bean running awa starting a some kind of movenment in a sense that he is running away because he didnââ¬â¢t agree to being a slave. In the 1800ââ¬â¢s a slave named Gabriel Poster planned a march to revolt against slavery but was stopped. This is evidence in history showing that african americans have been fighting for equality since before yourââ¬â¢s and my time. On 1820 the Missouri compromise happened which banned slavery in the north of the southern missouri boundary. On 1831 a slave named Nat Turner lead the most important uprising in history against slavery Just these few events showed the civil rights movement already happening which would last till this day and will into the future. During the days of slavery people saw african americans as lesser beings who would be treated like an animal or someoneShow MoreRelatedThe Civil Rights Of African Americans2645 Words à |à 11 PagesThe term civil rights is very broad when it is to be defined. It has many different aspects as in to what it can mean, from integration all the way to voting rights of African Americans. My main point is to focus on the Selma Marches from Selma, Alabama to Montgomery, Alabama, but also to dig deeper into it to find the significance of a certain day, the day was called ââ¬Å"Bloody Sunday.â⬠I want to find out the historical situation behind the marchers who were beat and killed on that day and also lookRead MoreThe African-American Civil Rights Movement1295 Words à |à 5 Pages The African-American Civil Rights Movement is arguably the largest and most successful push towards toward change in American history. The movement was influenced by some of the biggest figures in America n history as well, led by Martin Luther King Jr. and influenced by others such as president Kennedy and Johnson. Amongst the numerous protests and powerful speeches during the Civil Rights Movement perhaps the most prominent is the series of three marches in 1965 known today as the ââ¬Å"Selma to Montgomeryâ⬠Read MoreAfrican American Women During The Civil Rights Era942 Words à |à 4 PagesThe Civil Rights Era, which took place during the years of 1955 till 1968, was indeed the movement that gave African Americans the push to achieve their first major accomplishments of the decade. The Civil Rights Movements goals were to break down the walls of legal segregation in public places, achieve equality and justice for African Americans, and to help make African Americans become more self-conscious when standing for all their interest. 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Under the Jim Crow laws AfricanRead MoreThe African American Civil Right Movement1040 Words à |à 5 PagesThe African American Civil right movement in the late 1950ââ¬â¢s and throughout the 1960ââ¬â¢s was a powerful fight for equal opportunities to the basic rights and privileges outlined by the US government. During this movement thousands of African American individuals and those who believed in the power of the movement, battled against the piercing white supremacy through various tactics including grass root movements. The grass root movements in the 60ââ¬â¢s was characterized by organizations of individuals Raven Fenderhttp://www.blogger.com/profile/06418344586484564885noreply@blogger.com0tag:blogger.com,1999:blog-8722646469281580576.post-26795726951861408532019-12-15T09:54:00.001-08:002019-12-15T09:54:05.562-08:00The Secret Circle The Initiation Chapter Ten Free Essays string(22) " Faye would let stay\." That Friday, Kori came to the back room for lunch. She seemed in awe of the older girls and was even absently respectful of Cassie, which was nice. Certainly Suzan and Deborah had no such respect. We will write a custom essay sample on The Secret Circle: The Initiation Chapter Ten or any similar topic only for you Order Now The strawberry blond seemed unaware of Cassieââ¬â¢s existence unless she wanted something passed to her or picked up, and the biker fixed Cassie with a surly glare whenever they passed in the hall. Deborah and Doug ââ¬â the other Henderson brother ââ¬â had appeared in the back room only once since Cassie started eating there, and they had spent the entire time arguing furiously about some heavy-metal band. Neither Faye nor Nick, the dark, coldly handsome boy whoââ¬â¢d rescued Cassieââ¬â¢s backpack, showed up at all that week. But Kori Henderson was nice. Now that Cassie knew, she could see the resemblance to Chris and Doug ââ¬â the blond hair and the blue-green eyes that Kori emphasized by wearing a turquoise necklace and ring all the time. Kori wasnââ¬â¢t as wild as her brothers, though. She seemed just an ordinary, friendly, going-on-fifteen girl. ââ¬Å"Iââ¬â¢ve been waiting so long for it, I canââ¬â¢t believe itââ¬â¢s finally here,â⬠she was saying at the end of lunch. ââ¬Å"I mean, just think, next Tuesdayââ¬â¢s the day! And Dad says we can have the party down on the beach ââ¬â or at least he didnââ¬â¢t say we couldnââ¬â¢t ââ¬â and I want to make it really special, because of it being a holiday, tooâ⬠¦Ã¢â¬ She trailed off suddenly. Cassie, following her gaze, saw that Diana had her lip caught between her teeth and was almost imperceptibly shaking her head. What was Kori saying wrong? Cassie wondered. And then it struck her: this was the first sheââ¬â¢d heard about a party, although it clearly wasnââ¬â¢t news to the others. Was she not invited? ââ¬Å"So, uh, do you think Adam will be back in time for- ââ¬â for ââ¬â I mean, when do you think Adam will be back?â⬠Kori stuttered. ââ¬Å"I donââ¬â¢t really know. I hope itââ¬â¢s soon, butâ⬠¦Ã¢â¬ Diana gave a little shrug. ââ¬Å"Who can tell? Who can ever tell?â⬠ââ¬Å"Whoââ¬â¢s Adam?â⬠Cassie said, determined to show she didnââ¬â¢t care about the party. ââ¬Å"You mean she hasnââ¬â¢t told you about Adam yet? Diana, thereââ¬â¢s such a thing as carrying modesty too far,â⬠Melanie said, her cool gray eyes disbelieving. The color had come to Dianaââ¬â¢s cheeks. ââ¬Å"There just hasnââ¬â¢t been time ââ¬â â⬠she began, and Laurel and Melanie hooted. Cassie was surprised. Sheââ¬â¢d never seen Diana react this way. ââ¬Å"No, but really,â⬠she said. ââ¬Å"Who is he? Is he your boyfriend?â⬠ââ¬Å"Only since childhood,â⬠Laurel said. ââ¬Å"Theyââ¬â¢ve been together forever.â⬠ââ¬Å"But where is he? Is he in college? Whatââ¬â¢s he like?â⬠ââ¬Å"No, heââ¬â¢s just ââ¬â visiting some people,â⬠Diana said. ââ¬Å"Heââ¬â¢s a senior, but heââ¬â¢s been away so far this year. And as for what heââ¬â¢s likeâ⬠¦ well, heââ¬â¢s nice. I think youââ¬â¢ll like him.â⬠She smiled. Cassie looked toward Laurel for more information. Laurel waved a zucchini stick in the air. ââ¬Å"Adamââ¬â¢sâ⬠¦Ã¢â¬ Kori said, ââ¬Å"Yes, heââ¬â¢sâ⬠¦Ã¢â¬ Even Melanie couldnââ¬â¢t seem to find the right words. ââ¬Å"Youââ¬â¢ll have to meet him,â⬠she said. Cassie was intrigued. ââ¬Å"Do you have a picture of him?â⬠she asked Diana. ââ¬Å"As a matter of fact, I donââ¬â¢t,â⬠Diana said. Seeing Cassieââ¬â¢s disappointment, she went on, ââ¬Å"You see, around here people have a sort of silly superstition about photographs ââ¬â they donââ¬â¢t like them. So lots of us donââ¬â¢t get pictures taken.â⬠Cassie tried to pretend this wasnââ¬â¢t as bizarre as she thought it was. Like aboriginals, she thought in amazement. Thinking the camera will steal their souls. How can anybody in the twentieth century think that? ââ¬Å"Heââ¬â¢s cute, though,â⬠Kori was saying fervently. Suzan, who had been absorbed in eating, looked up from her lunch to proclaim in feeling tones: ââ¬Å"That bod.â⬠ââ¬Å"Those eyes,â⬠Laurel said. ââ¬Å"Youââ¬â¢d better go easy,â⬠Melanie said, smiling. ââ¬Å"Youââ¬â¢re going to drive Diana crazy before he gets back.â⬠ââ¬Å"Crazy enough to give somebody else a chance, maybe?â⬠Sean piped up. Looks of forbearance passed between the girls. ââ¬Å"Maybe, Sean ââ¬â sometime in the next millennium,â⬠Laurel said. But being a kind girl, she didnââ¬â¢t say it very loudly. Looking amused, Melanie explained to Cassie, ââ¬Å"Adam and Diana donââ¬â¢t even see anyone of the opposite sex except each other. For years Adam thought the rest of us were boys.â⬠ââ¬Å"Which in Suzanââ¬â¢s case took quite a lot of imagination,â⬠Laurel put in. Suzan sniffed and glanced at Laurelââ¬â¢s flat chest. ââ¬Å"And in some peopleââ¬â¢s case took no imagination at all.â⬠ââ¬Å"What about you, Cassie?â⬠Diana interrupted before an argument could begin. ââ¬Å"Did you leave a boyfriend back home?â⬠ââ¬Å"Not really,â⬠Cassie said. ââ¬Å"There was one guy, though, this summer. He wasâ⬠¦Ã¢â¬ She stopped. She didnââ¬â¢t want to tell the story in front of Suzan. ââ¬Å"He was sort ofâ⬠¦ all right. So, anyway, how did Fayeââ¬â¢s date with Jeffrey go?â⬠she asked Suzan abruptly. Suzanââ¬â¢s look said she wasnââ¬â¢t fooled by the sudden change of subject, but she couldnââ¬â¢t resist answering. ââ¬Å"The fish got hooked,â⬠she said with a smirk. ââ¬Å"Now all she has to do is reel him in.â⬠The bell rang then, and there was no further conversation about boyfriends or dates. But Cassie noticed a look about Dianaââ¬â¢s eyes ââ¬â a tender, wistful dreaminess ââ¬â that lingered for the rest of the day. After school, Diana and Cassie drove back to Crowhaven Road together. As they drove by the Henderson house ââ¬â one of those in the worst repair ââ¬â Cassie noticed Diana biting her lip. It was a sure sign the older girl was worried about something. Cassie thought she knew what. ââ¬Å"I donââ¬â¢t mind about Koriââ¬â¢s party,â⬠she offered quietly, and Diana looked at her, surprised. ââ¬Å"I donââ¬â¢t,â⬠Cassie insisted. ââ¬Å"I donââ¬â¢t even know Kori, really. The only time I saw her before was when she was out with Faye on the steps. Whatââ¬â¢s wrong?â⬠she added as Diana looked even more surprised. ââ¬Å"Kori was eating with Faye and the others that day you overheard them talking?â⬠ââ¬Å"Yes ââ¬â well, she came when they were almost finished eating. There was a whole group of kids, but she was the only one Faye would let stay. You read "The Secret Circle: The Initiation Chapter Ten" in category "Essay examples" Faye saidâ⬠¦Ã¢â¬ ââ¬Å"Faye said what?â⬠Diana sounded resigned. ââ¬Å"She said, ââ¬ËI thought youââ¬â¢d be eating in the cafeteria with the rest of the goody-goodies.'â⬠Cassie left out the Princess of Purity part. ââ¬Å"Hm. And what did Kori say to that?â⬠Cassie felt uncomfortable. ââ¬Å"She said something about too much goodness being boring. She didnââ¬â¢t stay with them long, though. I think Faye and Suzan were trying to embarrass her.â⬠ââ¬Å"Mm,â⬠said Diana. She was biting her lip again. ââ¬Å"Anyway,â⬠Cassie went on, ââ¬Å"I donââ¬â¢t mind not being invited to her party, but do you thinkâ⬠¦ well, do you think thereââ¬â¢s a chance that someday I could be in the Club too?â⬠Dianaââ¬â¢s green eyes had widened fractionally. ââ¬Å"Oh, Cassie. But you donââ¬â¢t want to,â⬠she said. ââ¬Å"I know I said things last week that sounded that way. But you told me not to judge the Club by Faye, and Iââ¬â¢m not, now. And I like you and Melanie and Laurel and Kori ââ¬â and Suzanââ¬â¢s sort of okay. Even Chris Henderson is. So I thought, maybeâ⬠¦Ã¢â¬ She let her sentence trail off delicately. She could feel her heart beating faster. ââ¬Å"Thatââ¬â¢s not what I meant,â⬠Diana replied. ââ¬Å"I meant you donââ¬â¢t want to because you want to go back home, to California, whenever you can. Thatââ¬â¢s the truth, isnââ¬â¢t it? You said you were planning to go to college there.â⬠ââ¬Å"Well, yes, eventually, butâ⬠¦Ã¢â¬ Cassie had said that, that first night at Dianaââ¬â¢s house. Now she was no longer so sure, but she didnââ¬â¢t quite know how to explain this. ââ¬Å"What has that got to do with it?â⬠she said. ââ¬Å"I mean, joining doesnââ¬â¢t mean staying here the rest of your life, does it?â⬠Dianaââ¬â¢s eyes were on the road. ââ¬Å"Itââ¬â¢s hard to explain.â⬠Then she said softly, ââ¬Å"And in any case ââ¬â well, Iââ¬â¢m afraid membership is sort of limited.â⬠Abruptly Cassie remembered Deborahââ¬â¢s words after Kori had left that day. One empty space, one candidate, you know? And Kori was part of the neighborhood. Sheââ¬â¢d grown up here. Chris and Doug were her brothers. She wasnââ¬â¢t a stranger taken in just because Diana insisted, a puppy picked up off the street. ââ¬Å"I understand,â⬠Cassie said. She tried to sound as if it were all okay, as if it didnââ¬â¢t matter. But it did. It did, terribly. ââ¬Å"No, you donââ¬â¢t,â⬠Diana murmured. ââ¬Å"But I think thatââ¬â¢s better. It really is, Cassie, believe me.â⬠ââ¬Å"Oh, no,â⬠Diana said. ââ¬Å"I donââ¬â¢t have the Scotch tape. It must have rolled under the car seat. You stay here; thereââ¬â¢s no reason for us both to go back.â⬠She turned and hurried toward the parking lot. They were early that morning. Diana had a banner that she and Laurel had painted, saying ââ¬Å"Happy Birthday, Kori.â⬠She was going to hang it above the main entrance of the school, and Cassie had offered to help. Cassie thought that was a particularly noble and unselfish gesture, considering she still wasnââ¬â¢t invited to Koriââ¬â¢s party. It also showed how much she didnââ¬â¢t really mind. Now she looked up at the main entrance of the school building that had scared her to death two weeks ago. Two weeks. The first week she had spent as a pariah, an outcast, someone too dangerous to speak to because it might bring down the wrath of Faye on the speakerââ¬â¢s head. But the second weekâ⬠¦ Diana, she mused, didnââ¬â¢t influence people by frightening them. She did it much more subtly, with love. It sounded impossibly stupid and Hallmark card-ish, but it was true. Everyone loved Diana ââ¬â girls as well as boys ââ¬â and most of them would walk over hot coals for her. As Dianaââ¬â¢s adopted ââ¬Å"little sisterâ⬠Cassie had instantly gained status far beyond anything she could have ever achieved on her own. She now went around with the coolest crowd in school ââ¬â and if she wasnââ¬â¢t completely a part of it, only the real insiders knew. Youââ¬â¢re almost one of us. She heard Fayeââ¬â¢s words to Kori in her mind again. Well, today was Koriââ¬â¢s birthday, and today Kori would be one of them. Today Kori would join the Club. And Cassie never would. Cassie hunched her shoulders, trying to shrug the thought off, but a shiver caught her midway through. She wrapped her arms around herself, clasping her elbows. It was colder than she was used to for late September. Laurel and Melanie had been talking over the weekend about the fall equinox, which was today too. Melanie had explained that it was the day when the hours of daylight and darkness were of equal length, which meant the start of fall. Cassie supposed it had a right to be cold. Everyone said the leaves would be turning soon. Melanie and Laurel had really gotten into that discussion of the equinox. It had seemed terribly important to them, although Cassie couldnââ¬â¢t exactly see why. It was another of the little mysteries about New Salemers that were starting to drive Cassie crazy. She shivered again and began to pace, rubbing her arms. The hill spread out beneath her. She walked to the top of the stairs and stood bouncing on her toes. It was a clear, crisp day, and mixed in with the luxuriant green all around her she could see a tinge of fall colors here and there. The shrubs across the road ââ¬â what had Laurel called them? Sumac. The sumac across the road was already red. And some of the sugar maples were turning golden yellow, and there was more red at the bottom of the hillâ⬠¦ Cassie frowned and forgot to rub her arms. She took a step or two down and leaned forward, looking again. The red at the bottom of the hill was almost too red, too bright. Sheââ¬â¢d never known foliage could turn that color. It wasnââ¬â¢t natural. A violent shiver went through her. God, it was cold. Whatever was down there was half hidden by the underbrush, but it wasnââ¬â¢t a bush itself, she decided. It looked more like a sweater somebody had discarded. Itââ¬â¢ll get ruined, lying on the damp ground like that, Cassie thought. Whoever owns it is going to be unhappy. She took another step down. Of course, itââ¬â¢s probably ruined already ââ¬â or maybe itââ¬â¢s just a scrap somebodyââ¬â¢s thrown out. But it didnââ¬â¢t look like a scrap. It had a shape ââ¬â she could see what looked like the sweaterââ¬â¢s arm. In fact, it looked like a whole bundle of clothes. See, there was something like jeans lying below itâ⬠¦ Suddenly Cassie couldnââ¬â¢t breathe. Thatââ¬â¢s funny ââ¬â thatââ¬â¢s really funny, because it looks almost like a person. But that would be so stupid ââ¬â itââ¬â¢s cold and wet on the ground. Anybody lying down there would freeze ââ¬â She was moving down the steps quickly now. Stupid ââ¬â but it really does look a lot like somebody. See, thereââ¬â¢s legs. That yellow could be hair. They must be asleep ââ¬â but who would go to sleep like that? Right beside the road. Of course, the weeds and stuff screen them ââ¬â She was very close now, and everything had gone into slow motion ââ¬â everything but her whirling, reeling thoughts. Oh, thank God ââ¬â it isnââ¬â¢t a person after all; itââ¬â¢s just a dummy. Like one of those stuffed scarecrow things they put out at Halloween to scare people. See, itââ¬â¢s all floppy in the middleâ⬠¦ no person could bend that wayâ⬠¦ the neck looks like the neck of that doll in my locker. Like somebody pulled the head outâ⬠¦ Cassieââ¬â¢s own body was reacting strangely. Her chest was heaving and her muscles were shaking. Her knees were trembling so hard she could scarcely remain standing. And her vision was sparkling at the edges as if she were going to faint. Thank God, itââ¬â¢s not a person ââ¬â but oh, my God, is that a hand? Dummies donââ¬â¢t have hands like thatâ⬠¦ not hands with little pink fingersâ⬠¦ and dummies donââ¬â¢t wear rings, turquoise ringsâ⬠¦ Where had she seen a ring like that before? Look at it closer; no, donââ¬â¢t look, donââ¬â¢t look ââ¬â But she had seen. The hand, stiff as a claw, was human. And the ring was Koriââ¬â¢s. Cassie didnââ¬â¢t realize that she was screaming until she was halfway up the hill. Her legs, which had been trembling so badly, were taking her up in leaps and surges. And she was screaming over and over again: ââ¬Å"Help, help, help.â⬠Only they were such thin, pathetic little shrieks ââ¬â it was no wonder no one heard her. It was like one of those nightmares where your vocal cords are paralyzed. But someone had heard. As she reached the top of the hill Diana appeared, running. She caught Cassie by the shoulders. ââ¬Å"What is it?â⬠ââ¬Å"Kori!â⬠Cassie gasped in a strangled voice. She could hardly speak. ââ¬Å"Diana ââ¬â help Kori! Sheââ¬â¢s hurt. Somethingââ¬â¢s wrong ââ¬â â⬠She knew it was more than something wrong, but she couldnââ¬â¢t bring herself to say the words. ââ¬Å"Help her, please ââ¬â ââ¬Å" ââ¬Å"Where?â⬠Diana cut in sharply. ââ¬Å"The bottom. Bottom of the hill. But donââ¬â¢t go down there,â⬠Cassie gasped illogically. Oh, God, she was completely falling apart. She couldnââ¬â¢t cope ââ¬â but she couldnââ¬â¢t let Diana go down there alone, either. Diana was flying down the stairs. Stiff-legged, Cassie followed. She saw Diana reach the bottom and hesitate, then swiftly kneel and bend forward. ââ¬Å"Is she ââ¬â ?â⬠Cassieââ¬â¢s hands were clenched. Diana straightened up. Cassie saw the answer in the set of her shoulders. ââ¬Å"Sheââ¬â¢s cold. Sheââ¬â¢s dead.â⬠Then Diana turned around. Her face was white, her green eyes burning. Something in her expression gave Cassie strength, and she stumbled down the last two steps and flung her arms around her. She could feel Diana shaking, clinging to her. Kori had been Dianaââ¬â¢s friend, not hers. ââ¬Å"Itââ¬â¢ll be okay. Itââ¬â¢ll be okay,â⬠she gasped, illogical again. There was no way for this to be okay, ever. And over and over in Cassieââ¬â¢s mind other words were echoing. Someday they may find you at the bottom of those stairs with a broken neck. Someday they may find youâ⬠¦ Koriââ¬â¢s neck was broken. That was what the police doctor said. After Cassie and Diana went back up the stairs, everything that day seemed like a dream. Adults came and took over. School officials, the police, the doctor. They asked questions. They made notes in their notebooks. Throughout it all the kids in the school stood aside and watched. They werenââ¬â¢t part of the adultsââ¬â¢ process. They had questions of their own. ââ¬Å"What are we waiting for? Why donââ¬â¢t we just get her?â⬠Deborah was saying as Cassie came into the back room. It wasnââ¬â¢t her lunch period, but all the rules seemed to have been suspended that day. ââ¬Å"We all heard her say it,â⬠Deborah was continuing. ââ¬Å"Suzan, Faye, and me ââ¬â even she heard it.â⬠She gestured at Cassie, who was numbly trying to get a can of juice out of the machine. ââ¬Å"That bitch said she was going to do it, and she did it. So what are we waiting for?â⬠ââ¬Å"For the truth,â⬠Melanie said quietly and coldly. ââ¬Å"From them? Outsiders? You canââ¬â¢t be serious. Theyââ¬â¢ll never admit Sally did it. The police are saying it was an accident. An accident! No sign of a struggle, theyââ¬â¢re saying. She slipped on a wet step. And you know what the kids are saying? Theyââ¬â¢re saying it was one of us!â⬠Laurel looked up from the hot water she was pouring over some dried leaves in a mug. The end of her nose was pink. ââ¬Å"Maybe it was one of us,â⬠she said. ââ¬Å"Like who?â⬠Deborah blazed back. ââ¬Å"Like somebody who didnââ¬â¢t want her in the Club. Somebody who was afraid sheââ¬â¢d come in on the wrong side,â⬠said Laurel. ââ¬Å"And we all know which side would be afraid,â⬠said a new voice, and Cassie jerked around, nearly dropping her juice. It was Faye. Cassie had never seen her in the back room before, but she was here now, her honey-colored eyes hooded and smoldering. ââ¬Å"Well, Dianaââ¬â¢s side certainly had nothing to be afraid of,â⬠Laurel said. ââ¬Å"Kori idolized Diana.â⬠ââ¬Å"Did she? Then why did she spend the last week having lunch with me?â⬠Faye said in her slow, husky voice. Laurel stared, looking uncertain. Then her face cleared and she shook her head. ââ¬Å"I donââ¬â¢t care what you say; youââ¬â¢re never going to make me believe Diana would hurt Kori.â⬠ââ¬Å"Sheââ¬â¢s right,â⬠Suzan put in, to Cassieââ¬â¢s surprise. ââ¬Å"Diana wouldnââ¬â¢t.â⬠ââ¬Å"Besides, we already know who would,â⬠Deborah said sharply. ââ¬Å"It was Sally ââ¬â or maybe that moron boyfriend of hers. I say we get them ââ¬â now!â⬠ââ¬Å"Sheââ¬â¢s right,â⬠said Sean. Laurel looked at him, then at Deborah, then at Faye. ââ¬Å"What do you think, Melanie?â⬠she said finally. Melanieââ¬â¢s voice was still quiet, detached. ââ¬Å"I think we need to have a meeting,â⬠she said. Sean bobbed his head. ââ¬Å"Sheââ¬â¢s right,â⬠he said. Just then Diana came in. The Henderson brothers were behind her. They both looked ravaged ââ¬â and bewildered. As if they couldnââ¬â¢t understand how this could happen to them. Chrisââ¬â¢s eyes were red-rimmed. Everyone sobered at the sight of the brothers. There was silence as they sat down at the table. Then Faye turned to Diana. Her golden eyes were like two golden flames. ââ¬Å"Sit down,â⬠she said flatly. ââ¬Å"We need to talk.â⬠ââ¬Å"Yes,â⬠said Diana. She sat down, and so did Faye. Laurel, after putting two cups of hot liquid in front of the Henderson brothers, did the same. Deborah jerked out a chair and threw herself into it. Suzan and Melanie had already been seated. Everyone turned to look at Cassie. Their faces were strange. Alien. Laurelââ¬â¢s normally elfin face was closed. Melanieââ¬â¢s cool gray eyes were more remote than ever; Suzanââ¬â¢s pouting lips were compressed tightly; Deborahââ¬â¢s fierceness was barely kept in check. Even Seanââ¬â¢s usually furtive expression had an unprecedented dignity. Diana was pale and stern. The glass door swung open and Nick came in. His face was like a cold and handsome stone, revealing nothing, but he sat down at the table beside Doug. Cassie was the only one in the room left standing. She looked at them, the members of the Club, and they looked at her. No one needed to say anything. She turned around and left the room. How to cite The Secret Circle: The Initiation Chapter Ten, Essay examples Raven Fenderhttp://www.blogger.com/profile/06418344586484564885noreply@blogger.com0tag:blogger.com,1999:blog-8722646469281580576.post-28639598464639970702019-12-07T06:38:00.001-08:002019-12-07T06:38:03.345-08:00Porters Five Forces Starbucks - Solution is Just a Click Away - Free Question: Discuss about theStarbucks for Marketer of Coffee. Answer: Introduction The company Starbucks is running as a marketer of coffee in 68 countries all over the world. The corporation sells coffee, tea and other food stuff via its various outlets. The sale of its tea and coffee is also through its various licensed stores. Apart from the Starbucks brand the sale is done through other brands also like Teavana, Tazo, Seattles Best Coffee, Evolution Fresh, La Boulange and Ethos. Starbucks operates via varied channels. It operates in America, which includes US, Canada and Latin America. The second segment is of China and Asia Pacific the third segment is of Europe and Middle East and the fourth is of Africa there is also a channel development segment. The channel development includes ground coffees and other ready to drink beverages. The stores of the company are located in populous locations. The company is regularly expanding its store formats by including Drive thru outlets for the ease of the customers. Apart from tea, coffee and beverages the company also p rovides food items of nutritional value. Starbucks also offers its equipment and accessories like coffee brewers and espresso for sale. In various locations like Teavana and Seattle and other places the company goes for traditional franchising. As far as the consumer packaged goods are concerned the company sells packaged coffee and tea in both its domestic and international markets. It also provides ready to drink beverages to grocery, clubs and retail outlets (Team, 2016). Pestel Analysis of Starbucks This tool is used to analyze the impact of external factors on the performance of the business. It includes 6 factors that have a direct impact on the business- Political, Economic, social, Technological, Legal and Environmental Impact of Economic Factor on the company: The overall economy has dented the purchasing power of the customers. According to the market survey, the customers have not cut down on their coffee consumption and rather they have moved to options with lesser prices. This would imply that the companies can still influence its customers by providing them the products at lower priced options. Starbucks has the challenge of rising costs, both operational and labor. Apart from this local currency exchange rate is also posing a threat (Makos, 2015). Impact of Legal Factor on the company: The customers of US are getting more alienated towards ethical business which means that the brand they opt should be in accordance with the social and environmental norms. The growing consumer awareness is posing a challenge to the company. The company has to make sure that it does not violate the rules and regulations of both the home country as well as the buyer countries. Starbucks has also to pay heed on caffeine production and other policies in accordance to the health authorities. Other legal factors that can have an impact on the company are: Strict trade regulation Licensing regulation Impact of Political factor on the company: The main concern is of sourcing of the raw materials. The politicians of the west and the source country are paying a lot of heed to this factor, because of which the company is going in accordance with the social and environmental issues. The activism and enhanced knowledge in the developing countries from where the company buys its raw material are putting pressure. The same pressure is also felt in home country (Ukessays Team, 2015). The MNCs of US are being checked strictly for their business processes. The company complies with all the fair trade practices. Impact of Social Factor on the company: As discussed above in order to counter the economic factor the company can lower down the prices of its products but then it will have to compromise on the quality. This is one of the big social cultural impacts that the company will have to face. The company will have to enlarge its consumer base to accommodate lower and middle income group people. The consumer base that is more concerned about ethics is also to be kept in mind. The older generation is on the decline; therefore Gen X and Millennial are now the customers that the company has to focus. Other factors which have to be focused on are: Change in family style in developed countries Changing preferences of the clients Change in working style Change in standard of living of people Education level of consumers Impact of technological factor on the company: Starbucks is exploring the benefits of Smartphone technology. It has partnered with Apple to make an app which provides discount coupons to its customers. The company has also incorporated Wi-Fi facility in its stores. The consumers can now work and have coffee at the same time. This has increased the brand value of the company as well as the consumer experience of the customer. Starbucks has also initiated for mobile payments. Other Technological Factors to be Focused on are: Evolving innovative technology Biotechnological advancement Agricultural development Impact of environmental factors on the company: There have been environmental disasters in many countries which are the producer of coffee beans. Global warming and other such environmental challenges at a global level have a huge impact on the company. Starbucks Porters Five Forces Analyses Michael Porters five forces analysis helps stakeholders a basic analysis angle based on effect of market forces and targets to provide analysis of the companys strength, weakness within its industry. It is helpful to analyze the market with respect to investors and stakeholders (Oakley, 2014). Starbucks is one of the leading companies in coffee and snack industry globally. It operates in 20,000 retail stores across 50 countries. One of its huge strength is its brand and success globally. The company sells coffee, Bakery items, snacks both in retail stores as well as grocery shops and online stores. Currently, the company has strong financial and profitable position. The company is slowly entering into emerging market of China and expanding its operations and products in beverage list (Maverick, 2015). Porters five forces model will analyze following points: Market Competition Threat of Substitute Products Bargaining power of buyers Threat of new Entrants Bargaining Power of Suppliers (Dudovskiy, 2015). Market Competition Market competition is the strongest force, although Starbucks holds a strong position in the market, it has to face severe competition from its competitors like Dunkin Group and McDonalds. Starbucks marketing strategy has focused on improving its brand image and loyalty of customers to induce people to pay more. Starbuck has a strong brand identity in coffee, whereas these Dunkin and McDonalds are identified for other food items, hence Starbucks in a market leader. Starbucks is also facing competition in grocery items from Caribou, Folgers and Maxwell House which are coffee brands. Starbuck strategy includes coffee with other products like Tazo, Teas and its own Verismo brewing machine (Bloomberg L.P., 2016). Threat of Substitute Products There is a threat that customer can go for substitute product and this is another significant market force. There is a huge list of alternate food and beverage items that customers can substitute with Starbucks products. The markets get strengthened when there is no switching over other food items and selecting alternative products. Bars and restaurants are easily available options for coffee house. However, there is no threat for Starbucks as its customers going for substitute is less and Starbuck has been established as a premium brand. Starbuck will encounter the substitute by selling its home-brewing coffee maker Verismo. Bargaining Power of Buyers Bargaining power of buyer is a moderately effected market forcing i.e. Starbucks customers have little bargaining power as individual purchases are very less in number that companys total sales. Also the customer varies from coffee buyers, snacks buyers to grocery items customers. Thus, no single customer can affect the market pricing of Starbucks (Larson, 2009). Threat of New Entrants to the Industry/Marketplace The threat to market entrants is moderate to weak market force. The market is open for new potential entrants since entry is open and there are fewer prohibitions. However, in order to become a serious potential competitor of Starbuck, the entrant needs to be really strong and has to face many obstacles. Starbuck is a strong brand and its coffee shop market is very mature, its stores are placed at secure and prime locations so it has no problems with new entrants in the market or any other market share threat (Geereddy, 2012). However, the threat of new entrants in the retail store market is high as it does not hold a strong position currently. Bargaining Power of Suppliers This is the weakest force of Porters five forces. Starbuck is free to select any supplier amongst the ample of suppliers available in the market. Starbuck is an important customer for most of its suppliers which decreases the bargaining power of supplier. While Starbuck being at strong position, it doesnt misuse its position and take advantage of its suppliers so it operates a set fair trade practices under CAF program. Recommendations After analyzing the economic factor, it is recommended that Starbuck needs to reduce the costs and increase the value, in order to retain its customers and gain their loyalty Brand Recognition: Starbucks should continue to increase its brand recognition and brand identity. Preserving brand recognition and identity will help Starbuck to face competition from Dunkin Group and McDonalds. Customer loyalty will also help Starbuck to excel in the retail sector and compete Maxwell House Folgers. Product Portfolio: Starbucks should continue to increase products in its product portfolio. Increase in variety of snacks and beverages will help them to reach a variety of customers with different preferences (Kuuta, 2012). Retail Sector: Starbucks is weak in its retail sector this is why it can get affected by the threat of new entrants, fierce competition and bargaining power of buyer. So the company should continue to focus its attention on this area. Conclusion The company Starbucks is running as a marketer of coffee in 68 countries all over the world. The corporation sells coffee, tea and other food stuff via its various outlets. The above analysis demonstrates that Starbucks enjoys stable external environment. The main reason of this is that the company is into Food and beverage industry because of which consumers can reduce partial consumption but will not put an end completely. Michael Porters five forces analysis helps stakeholders a basic analysis angle based on effect of market forces and targets to provide analysis of the companys strength, weakness within its industry. It is helpful to analyze the market with respect to investors and stakeholders. Market competition is the strongest force, although Starbucks holds a strong position in the market, it has to face severe competition from its competitors like Dunkin Group and McDonalds. Starbucks marketing strategy has focused on improving its brand image and loyalty of customers to in duce people to pay more. There is a threat that customer can go for substitute product and this is another significant market force. There is a huge list of alternate food and beverage items that customers can substitute with Starbucks products. The markets gets strengthens when there is no switching over other food items and selecting alternative products. Bars and restaurants are easily available options for coffee house. Bargaining power of buyer is a moderately effected market forcing. Starbucks customers have little bargaining power as individual purchases are very less in number that companys total sales. References Bloomberg L.P. (2016). starbucks corp . Retrieved from https://www.bloomberg.com/: https://www.bloomberg.com/research/stocks/snapshot/snapshot_article.asp?ticker=SBUX Dudovskiy, J. (2015, October 23). Starbucks Porters Five Forces Analysis. Starbucks Porters Five Forces Analysis. Retrieved from https://research-methodology.net/starbucks-porters-five-forces-analysis/ Geereddy, N. (2012). Strategic Analysis Of Starbucks Corporation. Retrieved from https://scholar.harvard.edu/files/nithingeereddy/files/starbucks_case_analysis.pdf Kuuta, H. (2012). Recommendations for starbucks. Recommendations for starbucks. Retrieved from https://thecoffeeteam.blogspot.in/2012/02/its-time-for-my-final-blog-post-sniff.html Marketing Strategy and Alliances Analysis of Starbucks Corporation. NorthCentral University. Retrieved from https://digitalcommons.liberty.edu/cgi/viewcontent.cgi?article=1005context=busi_fac_pubssei-redir=1referer=http%3A%2F%2Fwww.bing.com%2Fsearch%3Fq%3DRecommendations%2Bfor%2Bstarbucks%26src%3DIE-TopResult%26FORM%3DIETR02%26conversationid%3D#search=%22Reco Makos, J. (2015). PESTLE Analysis of Starbucks. PESTLE Analysis of Starbucks. Retrieved from https://pestleanalysis.com/pestle-analysis-of-starbucks/ Maverick, J. (2015, December 08). Analyzing Porter's 5 Forces on Starbucks (SBUX) . Analyzing Porter's 5 Forces on Starbucks (SBUX) . Retrieved from https://www.investopedia.com/articles/markets/120815/analyzing-porters-5-forces-starbucks.asp Oakley, T. (2014, June 02). Starbucks: Porters Five Forces. Starbucks: Porters Five Forces. Retrieved from https://themarketingagenda.com/2014/06/02/starbucks-power-of-the-brand/ Team, S. (2016). Starbucks official website. Retrieved from https://www.starbucks.com/: https://www.starbucks.com/ Ukessays Team. (2015, March 23). A SWOT and PESTEL analysis of Starbucks. A SWOT and PESTEL analysis of Starbucks. Retrieved from https://www.ukessays.com/essays/marketing/a-swot-and-pestel-analysis-of-starbucks-marketing-essay.php Raven Fenderhttp://www.blogger.com/profile/06418344586484564885noreply@blogger.com0tag:blogger.com,1999:blog-8722646469281580576.post-25727786842446975472019-11-29T18:19:00.001-08:002019-11-29T18:19:02.925-08:00Ted Bundy Case free essay sample Theodore ââ¬Å"TEDâ⬠BUNDY CASE Theodore ââ¬Å"Tedâ⬠Bundy, the serial killer that was born as Theodore Robert Cowell, on November 24, 1946 killed between 1973 and 1978. He escaped from county jail two times before his last apprehension in February 1978. After so many years of so many denials, he eventually confessed to over thirty murders. Even though the actual number of murder victims is not known. It is estimated that the range of victims is from twenty-six to hundred. The wide-ranging estimate is thirty-five. Bundy would strike all his victims and then strangle them to death. It is said to believe that Tedââ¬â¢s outraged of anger started because of his anger against his family. According to Ann Rule, Tedââ¬â¢s motherââ¬â¢s madden name was Eleanor Louis Cowell. Around the age of twenty-three she gave birth to Ted out of wed lock at the Elizabeth Lund Home for Unwed Mothers in Burlington, Vermont. She moved to Vermont from her original home in Philadelphia to give birth to Ted. We will write a custom essay sample on Ted Bundy Case or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page A short time period after Ted was born he and his mother moved back to Philadelphia where he was told that his grandparents were his parents and his mother was his older sister. According to AE Biography of Ted Bundy, Tedââ¬â¢s grandfather had a very bad temper and was known to be very violent and a frightening person. At the age of three Eleanor moved to Tacoma, Washington to move closer to her uncle. In Tacoma she was known as Louise and was working as a secretary of the church. In Tacoma she also met Johnny Bundy and a year later married him. It was then that Ted got his name Theodore Robert Bundy. Him and his step father never got along and still consider himself as a Cowell. In his teen years, Ted was anti social. He did not date while he was in high school. He seems to remove himself from school. Students in his school called him shy. At the age of fifteen he had become an expert shoplifter and was a suspect for two burglaries. He was known for being a pippin tom. He would sneak thru the windows of young girls. It has been suspicions that when Ted Bundy was fifteen he had became a killer. When he was fifteen Ted was a newspaper carrier and in his route live and eight year old girl named Ann-Marie Burr that disappeared. Ted knew Burr because he and she were taking piano classes with his uncle. It is suspected that Bird was his first killer. Ted graduated from Woodrow Wilson High School and then went on to study at the University of Washington. While at University of Washington, he worked as a volunteer at the Seattleââ¬â¢s Suicide Hotline where he met his friend, Ann Rule. Also while attending University of Washington he started his relationships with a student by the name Stephanie Brooks in 1967. When Brooks graduated in 1968 she moved back to her hometown in California and ended the relationship with Bundy. Brooks was tired of his immaturity sand lack of ambition. Ted went into a depress mode and dropped out of college. He then moved back to Burlington, Vermont according to his biography. He then found out that his older sister was his mother. He then felt betrayed. Many studies say that in revenge to Brooks and his mother it was then that Bundy started his murder spree. All of Bundyââ¬â¢s victims had many things in common. They were young women with long straight hair and parted in the middle. Most of the young girls were good looking young ladies. All of his victims resembled his first true girlfriend Stephanie Brooks (Rule). Bundy way of capturing his victims was by being someone or something that he truly was not. Bundy would act as if he is injured and ask for help. Once he received the help from the young women he would hit them with a tire bar. He would then put them in his car and secure their hands with handcuffs. Bundy drives his victims to wooded areas where he would dump them or if they are still alive he would sexually assault them and then kill them. After leaving his victims he would sometimes come back and dress them up with makeup. He would also come back and have sex with some of his decayed bodies. As stated previously, is suspected that Bundy started killing in his teen years. After his depress mode in his life Bundy started his spree of murders. When attending law school at the University of Puget Sound in 1973 females started disappearing. In January of 1974, rite after midnight, Bundy had entered the basement of Joni Lenz an eighteen Year old girl that was a student at University of Washington. Bundy beat Lenz while she was sleeping with a metal rod of her bed frame. Bundy then sexually assaulted her with a speculum. He then left her there fighting for her life. Lenz survived the attack. Lynda Ann Healy was his next victim. She was also a student at the University of Washington and was his cousinââ¬â¢s roommate. On February 1, 1974, Bundy broke into her room and knocked her unconscious. He then dressed her and wrapped her up in a blanket and carried her out. On March 12, 1974, Bundy kidnapped and murdered Donna Gail Manson, a nineteen year old lady that was a student at the Evergreen State College in Olympia. On April 17, 1974, a young woman by the name of Susan Rancourt disappeared from the campus of Central Washington State College in Ellensburg. Later two students from Central Washington State College would say that they met a guy with a man with his arm in a sling who asked them to help him carry his book to his car. Kathy Parks was his next victim. Parks was last seen on May 6, 1974 at the campus of Oregon State University in Corvallis, Oregon. Bundyââ¬â¢s first victim that was a non-college student was never seen again after living The Flames Tavern in Burien on June 1, 1974. Then he murder Georgeann Hawkins on June 11, 1974. She was a student at University of Washington and a member of the Kappa Alpha Theta. According to roommates she was walking thru an alley and was never seen again. On July 14, 1974, Janice Ott and Denise Naslund were abducted from Lake Sammamish State Park in Issaquah. There remains were found on September second. Witnesses say that a man with a cast on his leg approached them and asked to help him and unload his sailboat. Now police had a description of Ted. On July 14, 1974 was Tedââ¬â¢s end of his Washington killing spree. Ted then moved to Salt Lake City and attended the University of Utah law school. In Idaho while he was on his way on September second he picked a hitchhiker. He raped her and strangled her to death. Her remains were never found. On October 2, 1974, Nancy Wilcox disappeared from Holladay, Utah. On October 18, 1974, Melissa Smith was murder. She was the seventeen year old daughter of Midvale Police Chief Louis Smith. Bundy raped and strangled her to death. She was found nine days later. Seventeen year old Laura Aime disappeared when she left a Halloween party on October 31, 1974 in Lehi, Utah. On November 8, 1974, Ted portrayed as an officer of the Murray Police Department. He approached Carol DaRonch at the Fashion Place Mall. He lied to her telling her someone tried to break into her car and then asked her if she can go with him to the police station. She got into the car and refused to put her seatbelt on. Bundy then pulled over after a little while of driving down the road and attempted to handcuff DaRonch. After the struggle Bundy attempted to strike her with his crowbar but she stopped it in the air and managed to open the door and escape. About an hour or so later Debby Kent a seventeen year old student of the drama club at Viewmont high School, left during intermission to go pick up her brother and was never seen again. Later, investigators found a small key that would unlock the handcuffs that were cuffed to Carol DaRonch. In 1975 Bundy switched his crimes to Colorado. On January 12, 1975, Caryn Campbell disappeared from the Wildwood Inn at Snowmass, Colorado. Her body was found on February 17, 1975. On March 15, 1975, Bundy approached Julie Cunningham with crutches asking her for help to carry his snow boots to his car. He then clubbed her with his crowbar and immobilized her with handcuffs. He later strangled her to death. On April 6, 1975, Denise Oliverson disappeared from Grand Junction. On May 6, 1975 twelve year old Lynette Culver went missing. Bundy took her to a room in Holiday Inn where Bundy had a room. He raped her and drowned her. Susan Curtis went missing in Utah from the campus of Brigham Young University on June 28, 1975. On August 16, 1975, Bundy was arrested for failure to stop for a police officer in Granger, Utah. After searching his car police found a ski mask, another mask, a crowbar, handcuffs, trash bags, and other items that were thought to be burglary tools. Utah detectives Jerry Thompson connected Bundy and his Volkswagen to the DaRonch kidnapping and the missing girls. After a search of his apartment investigators found a map with the location of the Wildwood Inn marked and a brochure to the drama show at Viewmont High School. Bundy was put in a line up in front of DaRonch and the Bountiful witnesses and they all pointed Bundy out as the suspect. Bundy was convicted of kidnapping DaRonch on March 1, 1976 and was sentenced to fifteen years in the Utah State Prison. Preparing for his hearing in the Caryn Campbell murder trial on June 7, 1977, Bundy was transported to the Pitkin County courthouse in Aspen. While on court recess, Bundy was allowed to go to the courthouseââ¬â¢s law library where he then jumped out of a two story window and escaped to his freedom. Bundy was out for six days. He walked to the top of the Aspen Mountains and stole a car. The police noticed a VW Beetle with dimmed headlights weaving in and out of its lane and pulled the car over. After noticing who Bundy was the deputies took Bundy back to jail. While back on custody Bundy was planning another way out. Bundy was being held at the Glenwood Springs, Colorado jail where he awaited trial. While waiting for his trail Bundy was losing a lot of weight. On December 23, 1977 the judged ruled that the Caryn Campbell murder trial would start on January 9, 1978 and changed the location to Colorado Springs. On December 30, 1977 before being transported out the Greenwood Springs Jail, Bundy decided to make his escape. Bundy crawled out the whole that he made in his ceiling and crawled over a spot directly above the jailââ¬â¢s linen closet. He then dropped down into a prison officerââ¬â¢s apartment and walked out the front door. He then made his way to Chicago. After arriving in Chicago, Bundy then boarded an Amtrak train to Ann Arbor, Michigan. He got a room at the YMCA. On January 2, 1978 he stole a car in Ann Arbor, which then he abandoned in Atlanta, Georgia before he boarded a bus to Tallahassee, Florida. He arrived on January 8, 1978. There he rented a room at a boarding house under his fake name ââ¬Å"Chris Hagenâ⬠and committed little crimes such as purse snatching, shoplifting, and auto theft. He grew a mustache and drew a mole on his right cheek. After his arrival in Florida Bundy entered the Florida State Chi Omega sorority on January 15, 1978 around 3 a. m. and killed Lisa Levy and Margaret Bowman. Bundy strangled both but assaulted Levy. Bundy also sexually assaulted and severely injured Karen Chandler and Kathy Kleiner (Chi Omega). Bundy then broke into another home not too far away from the sorority and clubbed and severely injured Florida State University student Cheryl Thomas. Bundy then traveled to Lake City, Florida on February 9, 1978, where he then abducted twelve year old Kimberly Leach. On the twelve he stole another beetle and started on his way west across Florida. On February 15, 1978 shortly after 1 a. m. Bundy was pulled over by Officer David Lee. Lee ran the cars tags and the car came back stolen. After his fight with Lee, Bundy was taken to jail. According to the movie A Stranger Beside Me, Bundy told Lee that he wishes that he had killed him. The next day a positive finger print was made of Bundy and then was transported back to Tallahassee where he was later charged with the Chi Omega murders. In July 7, 1979 Bundy went to trial for the sorority killings. Bundy then insisted that on acting as his own attorney and even cross-examine witnesses. Assistant State Attorney Larry Simpson prosecuted him. Two evidence linked Bundy to murders of the Chi Omegas. First, was a young girl by the name Nita Neary was returning back to the sorority house and saw Bundy leaving the house. The next was Bundyââ¬â¢s bite mark on Levyââ¬â¢s buttocks. Police took plaster casts of Bundyââ¬â¢s teeth and a forensics expert matched them to the photographs of Levyââ¬â¢s bite mark. Bundy was convicted on all counts and sentenced to death for the murders of Levy and Bowman. In January 1980 Bundy was tried for the murder of Kimberly leach at the Old Orange County Courthouse. Finding fibers in Bundyââ¬â¢s van that matched Leachââ¬â¢s clothing he again was found guilty of all counts and sentenced to death. During the trial he married his coworker Carole Ann Boone. Bundyââ¬â¢s execution did not take place until a period of nine years. For nine years, Bundy would appeal his convictions and cheat deaths by a series of last minutes stays, sometimes minutes before his execution. On January 24, 1989 Ted Bundy was executed in the electric chair at the Florida State Prison in Starke, Florida. When the body of Ott and Naslund were found they also found a femur bone and vertebrae, which Bundy admitted before his execution that it belonged to Georgeann Hawkins. Between March 1 and 3 of 1975 the skulls and jawbones of Healy, Rancourt, Parks and Ball were found on Taylor Mountain. Years later Bundy also admitted to have dumped Donna Mansonââ¬â¢s body there. The Bodies of Wilcox, Kent, Cunningham, Culver, Curtis, and Oliverson have never been recovered. Theodore Ted Bundy was pronounced dead at 7:16 a. m. Raven Fenderhttp://www.blogger.com/profile/06418344586484564885noreply@blogger.com0tag:blogger.com,1999:blog-8722646469281580576.post-69723396973303759352019-11-25T19:23:00.001-08:002019-11-25T19:23:03.781-08:00Fit In EssayFit In Essay Fit In Essay Donzell Jones Mr. McNeil Honors World Lit. February 20, 2014 Have you ever felt like you are lonely in a place where loneliness does not exist? Or have you felt forced to be somebody that you are not just to fit in? People often feel this way when they move from state to state or country to country. One must struggle with the harsh laws and judgment from the eyes of society. They are identified as immigrants or foreigners. Realizing that they must go through a struggle just to be accepted. In todayââ¬â¢s society, people are categorized by their ethnicity or where they came from. Many of these people are from different places all over the world. They sometimes experience what people will call discrimination. For instance, they are treated unequally, such as being refused a place to live or simply not giving the same rights as someone else just because of their background. They often have to take even the hardest, worst paid jobs and still have difficulty adjusting entirely into society. Here in America, they see these people as aliens; fe aring and hating them just because they look or talk differently. But in reality they are no different from others around them and just want to live peacefully on this planet we call earth. Some people are not even accepted in their own community. They try their hardest just to be or look like the so called normal person next to them. An example being, they go out and buy things like clothes because other people might look good Raven Fenderhttp://www.blogger.com/profile/06418344586484564885noreply@blogger.com0tag:blogger.com,1999:blog-8722646469281580576.post-31523413307851214902019-11-22T02:47:00.001-08:002019-11-22T02:47:03.061-08:00'Tort Law gives unjustified preference to corrective justice over Essay'Tort Law gives unjustified preference to corrective justice over distributive justice.' Critically evaluate this statement - Essay Example Some scholars like Coleman (1994) have argued that the nature of the law of torts favors the corrective ends, whereas others like Konow (2003) as well as Wolf and Musselman (1990) argues that there is a need for the law of torts to strike a balance between the distributive and the corrective ends of the law. Not withstanding the foregoing controversial debates, the law of torts tends to lean its balance more towards the corrective end than the distributive ends. Tort Law: Basic Features The term ââ¬Å"tortâ⬠is a word that is derived from Latin word ââ¬Å"tortumâ⬠, to mean ââ¬Å"injustice ââ¬Å"or wrong. The law of tort therefore proceeds from recognition of the fact that some acts in society may be unjust and therefore needs to be corrected through the law. According to Coleman (1994), a tort may be defined to mean ââ¬Å"a wrongful act that causes injury to a person or property and the law allows for a claim by the injured party to be compensated for damages.â⬠S ome of the generic labels that have been associated with torts include ââ¬Å"breach of dutyâ⬠although this is just on of the major concepts in the law of torts. The law of tort has no absolute formulas through which questions are resolved. Both the legal scholars and the judiciary have pointed out emphatically the facts that the law of torts is a complex process that is never mechanically applied nor is it static; rather it often depends on circumstances of the case, and that as time elapses, more and more torts get discovered (Blomqiuist [1990]; Koestler V. Pollard [199]); Patel [200]). The tortseeks to reflect the balance the society seeks to strike between competing values. The facts in the case in question determine the right decision. For instance, automobile drivers are made liable to the injuries that they cause as they carry out their duty but only if the injury results from their fault or negligence. On the other hand, manufactures take the liability of the injuries stemming from their defective products, the reasonable care they might have taken not withstanding. Most individual torts require that fault be shown on the defendantââ¬â¢s part. More often, the extent of the defendantââ¬â¢s fault will form the basis of the liability that the defendant bears to the plaintiff. This is the case with torts such as negligence, defamation, nuisance and trespass. However, within the law of torts there are also cases of strict liability torts where the defendant will not be required to prove fault on the part of the defendant; it will suffice for purposes of tortious remedies against the defendant that the plaintiff suffered damage and that the damage was occasioned by an action or omission of the defendant (strict liability torts).Generally, at common law, the strict liability torts are restricted to activities that are hazardous. There is also Liability for Defective Products Act, 1991 which creates strict liabilities on manufacturers with regard s to health sustained by consumers of their products. The principle function of the law of tort is to establish weather there is an offence and if there is to come up with a remedy. At common law, damages are the most widespread remedy. In such a judgment, the defendant is normally required to offer financial compensation to the Raven Fenderhttp://www.blogger.com/profile/06418344586484564885noreply@blogger.com0tag:blogger.com,1999:blog-8722646469281580576.post-10033506777576691472019-11-20T19:37:00.001-08:002019-11-20T19:37:03.098-08:00308 1st assignment Essay Example | Topics and Well Written Essays - 1000 words308 1st assignment - Essay Example balance of payments, for the purposes of business profit, royal revenue, and economic prosperity (p.30).â⬠It argues it achieved these ends through, tariff protection against imports; selective subsidies of production and exports; the acquisition of colonies, which provided raw materials and a workforce of settlers and native peoples at low cost, a market for the mother countrys finished goods, a monopoly of colonial trade and shipping, and a direct contribution to the power and prestige of empire; the development of naval power; and measures to minimize the cost of maintaining the domestic population, such as low agricultural prices, low wages, fisheries for cheap food, and so on. Doctrinal emphases on the utility of poverty and on the importance of gold holdings served instrumental purposes for those seeking power and profit. In considering the implications of trade in a mercantilist economic structure Thomas Mun urged industrialists in specific means of exportation. He argued that they must not only heed attention to their own needs, but develop a keen awareness of the needs of neighboring states, as this would give them a decided advantage when attempting export goods. He also urged exporters to attempt to sell their goods as cheap as possible, as this would undercut competing nations and cause the nation purchasing the goods to become further dependent on the imports; referring to this idea he wrote, ââ¬Å"we must in this case strive to sell as cheap as possible we can, rather than to lose the utterance of such wares. For we have found of late years by good experience, that being able to sell our Cloth cheap in Turkey, we have greatly encreased the vent thereo (p.32).â⬠He argued that exporting nations should export their goods in their own ships, as this would further increase the nationââ¬â ¢s financial capital as the funds would not have to be spent on foreign vessels, likely increasing the price of the export. He believed that trade in far away nations Raven Fenderhttp://www.blogger.com/profile/06418344586484564885noreply@blogger.com0tag:blogger.com,1999:blog-8722646469281580576.post-20588910701773145912019-11-18T21:34:00.001-08:002019-11-18T21:34:03.519-08:00Media Relations Essay Example | Topics and Well Written Essays - 1250 wordsMedia Relations - Essay Example Banks have to target the young generation via such social sites. The success of any business lies under one core fundamental factor: being available where the target clients are. It has not been different for Barclays, which boasts of its great success and a huge number of clients in United Kingdom. The bank has been at the forefront in close relation with media, ensuring that it utilizes social media to reach out to its loyal customer base and tap its potential. Depending on its diverse departments, Barclays has a number of Twitter accounts all branded differently. They are quite active, with the most active being @ BarclaysFooty, an account linked to the sponsored Barclays Premier League. The site has over 159, 000 followers, which is a huge number for a bank twitter account. Most of the times, the posts are often related to football updates and other competitions with the intentions of targeting the football fans. Barclayââ¬â¢s wealth and investment team also have a twitter account labelled @Barclayswealth, which has over 73,000 followers. It does posts financial investment updates and other banking services offered. The customersââ¬â¢ service twitter account is nabbed @BarclaysOnline, having over 48,000 users. It does receive the highest number of interaction with its clients. Its website does grant its clients the link to accessing twitter. During its working hours, the twitter services and responses are quite fast and timely. All potential queries responses are dealt with from Monday to Friday, between 8am to 8pm. The clients have reported satisfaction with the social systems, with the support team responding to a good number of queries, an element that does improve their customer care and public relations with the clients (barclays.co.uk). With over half a million likes, Barclays Facebook wall has maintained a constant service to its clients, similarly to its Twitter account. It does engage its clients all through the whole day, answering all Raven Fenderhttp://www.blogger.com/profile/06418344586484564885noreply@blogger.com0tag:blogger.com,1999:blog-8722646469281580576.post-46695671455529349842019-11-16T10:07:00.001-08:002019-11-16T10:07:09.236-08:00Leadership Theories and Organisational DirectionLeadership Theories and Organisational Direction Management leadership style matters a lot in deciding fate of an organisation. These styles are reflected in both long term and short term strategies of the company. Considering the importance of management and leadership style lot of theorist came up with their philosophies. Some of them consider charismatic personality of leader the key to success while other considers team work the best solution. This report is being produced for the directors of NEWG to explain various management and leadership concepts. It shows how these theories can affect working of an organization and can play a decisive role in the achievement of organisational objectives. If applied in relevance to the needs of organization can lead to ultimate success. Leadership Theories and Organizational Direction Every organisation is setup with some objectives in mind. It can be profit earning, charity, law enforcing or voluntary, whatever the objective it reflects in the policies of an organisation. Leadership sets the direction for an organisation and management ensures to implement policies that lead organisations to achieve set goals. Keeping in mind aims of organisation different management theories can be adapted to support core objectives that set the style of management in an organization. Transformational Leadership Theory Initially developed by James McGregor Burns in the decade of 1970, the theory gained a lot of popularity among business world. This theory has four constituents i.e. charismatic personality, encouragement through motivation, intelligent inspiration and personalized attention. Being charismatic means leader has qualities that attract people around him. It can be leaders personality, sex appeal, style of communication, vibrant, robust and authoritative presence. Take an example of Martin Luther King, an activist and strong American leader who stood for the African American civil right cause. Such leadership with their excellent communication skills persuade people for change. They bring the idea that existing system is not helping them reduce their problems and they need to adopt new strategies. They motivate people to think differently, create new ways of doing things that is where the word transformational comes from. Such leaders show a lot of care for people; focus on their needs and touch their concerns. This way they try to win hearts of their followers, because change is a difficult thing to grasp. People feel relaxed in their old environments and it is utmost difficult to change someones habits. This needs a lot of effort and commitment without which it would be impossible to bring about change. Having good personality, vision, inspiration through motivation and personal attention to audience are excellent traits for a good leader. This helps wining sympathies of people who will then work whole heartedly to achieve objectives. This strategy is especially very effective when an existing system is not working very well and there is need to change. But for this system to work, leadership should have very good knowledge and understanding of the environment in which organisation is operating. This is era of information and if the leadership is not aware of all that is happening in the surrounding it cannot persuade people. Second thing that needs consideration is that leader should understand different situations and proceed accordingly because actions which are suitable for one environment need not be the best fit in some other surroundings. Thirdly facts alone will not help changing minds of the people but the leadership should have very good communication skills to convey thei r idea. Last but not least taking people into consideration is another important factor because nothing can be achieved without contribution of followers. To achieve sympathies of people, one needs to show concern and sympathy with them, coordinate with them on personal terms. Change is a painful thing and majority of people resist change. In order for a venture to be successful the most important requirement is that people are ready to adopt change which is only possible if they understand that the person in-charge of change i.e. leadership has a heart to feel their concerns. Otherwise merciless change will face strong resistance and will not achieve its ultimate goal. This is excellent, cost effective theory of management that can be applied at Milky Bits and workings on the principles of transformational theory company can achieve faith, loyalty and hearts of workers that would enormously improve the efficiency in Milky Bits. Transactional Leadership Theory As described by Bernard M. Bass in 1981, transactional leadership is based on performance reward. Tasks are assigned to the employees and if they are successful they are rewarded else punished, i.e. transaction, exchange as a result of performance. Rather than relying on the concept of motivation as described in transformational theory it brings about the idea of incentive and penalty. It develops kind of relationship between leader and follower that is doing as directed. If an employee performs his / her task meeting the deadline, within budget and as per directives of its manager, employee will get benefits. If the employee somehow misses to achieve what was required, he would be punished. This is an extreme type of relationship and shows reactive approach of management. This theory is focused on authority of manager who sets the rewards / punishments for short term goals. In order to work it effectively the manager should clearly identify tasks that are in line with the overall objectives of organisation and provide sufficient resources to member of staff while assigning tasks. Manager should have enough authority and control to reward or punish subordinates and he should continually monitor the actions of subordinates. According to the theory, employees have single objective for job i.e. to get incentive that is mainly in the form of financial benefits but it could be something else like recognition or promotion etc. Enticements are the most powerful driver for workers to concentrate on their tasks; hence carefully designed target incentive system can improve workers output in Milky Bits. Although it is a short term solution, because if used permanently it can develop a culture where no one will work without clear incentives, but it can bring good results if managers succeed to clearly identify tasks that lead to ultimate objectives. Assign these tasks to the relevant employee, provide them with all sufficient resources and give them proper training. It can produce excellent results for Milky Bits, which is growing organisation, in very short period of time. Charismatic Theory German sociologist Max Weber in 1920 introduced Charismatic Theory that revolves around personality that has traits to attract followers. These could be natural God gifted attributes that sets them apart from general public like their family / religious background, their sex appeal, their vision and dynamism of their personality. Besides that some qualities can be learnt like good analytical and communication skills. Without having authority or powers gathers people around him, as a matter of fact charismatic leader uses the power of people. Such leaders have the ability to understand mood of people and design their acts accordingly. People blindly faith and follow their leader which is great achievement for any leader. Later on Conger and Kanungo in 1998 described Charismatic Leader is one having attributes of vision and communication, compassion to the environment, care to the needs of people, risk-taker and doing un-usual things. Hence charismatic leader should have the ability to foresee the future i.e. vision. He should be able to effectively communicate with people because if he has some ideas but cannot convince the general public it would be waste. He should understand the environment in which he is working because different situations need different form of action. Charismatic leader should understand feelings and needs of the people for this he should involve with the people, understand and realise their problems and understand their requirements. Without strong understanding of peoples issues it is difficult to motivate them. Leader is torch bearer of change, in this respect this theory is closely linked with transformational theory, but change is a difficult phenomenon. First of all peop le normally have strong resistance for change and secondly you can anticipate to some extent but nobody is cent per cent sure about the outcome of change. Things can go wrong at point, for this very reason a leader should be bold risk taker. Leader is a person who takes unexpected decisions at critical times because difficult situations need tough decisions. Ordinary people dont expect such decisions to be taken; hence Conger and Kanungo added risk taker and un-usual decision maker as the traits of charismatic theory of leadership. This theory could prove to be very effective in certain kind of situations. When there is need of some strong decision and there is no time to negotiate with people. If such decisions come from a person whom everyone trusts, gives respect and has blind faith in him it would be easy to implement such decisions. It is a cost effective solution as people following their leaders merely on the basis of their followership. This means you dont need to give them incentives to do something rather they are doing most of the things voluntarily. But this needs a very strong personality having all the traits to win hearts of people. This can prove to be successful, effective and cost efficient method of management at Milky Bits. Contingency Theory Earliest contingency theory presented by Fiedler suggests that that there is no ideal way of organizing things. Different type of actions needs to be taken in different situations. This theory is different from other theories based on characteristics of leaders or reward system and focuses on the situational aspects. It describes that management decision are affected by various factors like working environment, kind of task at hand and position of the manager at that very time. When taking some decision it is wise to understand the surrounding and visualise the impact of certain actions that could affect the entire process. It is also important to consider nature of task, like if something is very important and time bound it would need different strategy than one needed to perform routine tasks. Also important to consider is the power position of manager because in organisations there are lot of ups and downs. If manger is not in authoritative position or feels he would face bitter criticism he should avoid taking hard decisions. Verbal meaning of the word contingency is something that is cause by some other incident but in this theory it suggests line of action taken by management keeping in view environment created by people working in a certain situation. Although it is exceptional theory to deal with certain awkward situations it heavily relies on streamlining actions with the group environment. Its success largely depends on exposure and willingness of group member to put their efforts for the achievement of organisational objectives. It is very useful idea to tailor acts according to situations in order to get maximum benefits of situation rather than sticking with strict and static policies. Managers at Milky Bits should be trained to respond different situations accordingly. This will help improve companys performance and take corrective decisions at the time of need. This will help avoiding conflicts between management and employees and further to avoid any untoward situation creating chaos in the working environment. Situational Theory This theory presented by Kenneth Blanchard and Paul Hersey suggests that managers should use different styles depending upon situations. Manager should have strong ability to analyse different situations. They should understand capability of their subordinates and keeping in view the existing circumstances, managers behaviour could be different with the same person at different times. According to Blanchard and Hersey leadership style is characterized by extent of support and direction given by manager to subordinates. At stage 1 manager defines the roles and responsibilities of employees, assigns tasks to them and then closely supervises or monitors them. In this scenario choices are made by manger hence most of the communication is one-way. Employees are committed to do their tasks diligently but they need direction and support from their seniors. At 2nd stage manager still defines roles and responsibilities but with consultation of sub-ordinates. Communication is somehow two-way. Employees are competent in their area of expertise but lack commitment so supervision is needed. Manager takes their consultation which increases their confidence and sense of being involved makes them more committed. At level 3 leaders focus less on tasks and more on relations, they discuss situations with their sub-ordinates and leave them with their strategy to do the tasks. This technique works with employees who are competent enough to do the tasks independently but due to lack of confidence need support of their superiors. Level 4 is a stage where sub-ordinate has both competence and commitment, so manager although has authority and control on decisions delegates these to the sub-ordinates. Sub-ordinate himself takes decisions and has total control of project / task. It is up to him to involve manager or not. Effective managers use these level as and when required at particular stages. There is no set pattern but only innovative capability of manager decides which path to take in a particular scenario. Such a policy could be helpful for Milky Bits as it will help managers understand capabilities of their staff and assign tasks to them accordingly. It will also benefit the organisation in staff development by following different levels giving them appropriate guidance and support building confidence on them that will help them work independently on upcoming tasks. Vroom and Yettons Normative Model Vroom and Yetton suggested Narrative Model as There are number of alternatives to deal with any situation. Leader should have the ability to select the best option in any situation. It also proposes that while selecting the best possible course of action willingness of employees should also be given weight. This theory assumes that acceptance of decision increases its effectiveness and commitment. Also willingness of employees adds to the acceptance of decisions taken by managers. Vroom and Yetton also identified decision procedures as follows. Firstly manager uses his own exposure to take decision; this strategy is useful if acceptability among employees is not very important, manager has enough knowledge and exposure about the subject area, secondly manager seeks information from his sub-ordinates and then takes decision; this is useful when manager does not have enough information and needs enough first hand information, thirdly manager shares problem with sub-ordinates individually, seeks their opinion to reach some decision; this is useful when some of the employees have expert knowledge of the subject domain that will help manager reaching a good decision; fourthly discusses the issues with sub-ordinates in groups to come at conclusion; when all the employees have same level of knowledge and manager intends to benefit from their knowledge and tries to bring harmony in his team members and fifthly puts these issues before sub-ordinates as a group and bases his decision on the consensus of employees; this strategy targe ts on the acceptance of employees more than the quality of decision taken. One wrong decision taken at critical stage can be decisive for an organization. Management at Milky Bits should be given appropriate training to deal with such situations that will help the organization to come out beneficent at the time of crisis. Tri-Dimensional Leadership Theory (Yukl) Yukls tri-dimensional theory suggests that there is no set course of action which will be successful in all the circumstances. It is management and leadership who decide what action to take at a particular time. It heavily relies on effectiveness and efficiency, human resource relations and innovation adaptation. If managements focus is effectiveness and efficiency, its strategy will be task-oriented. To improved efficiency first step is that everyone should know his roles and responsibilities, what is expected of him / her. This clear cut job assignment will help an employee concentrate on his job and facilitate managers to evaluate employees performance. This will improve sense of responsibility and employees will be more focused on their job roles which will improve their effectiveness and efficiency. In case of human resource relations, strategy will be relations-oriented. Management will try to build good relations with employees in order to come closer with them, understand their views and negotiate with them. This helps management obtain 1st hand knowledge of employees problems and come up with solutions that will win the hearts of employees. This involvement of employees and their participation in decision making will help them do their tasks with more motivation and achieve organisational goals and objectives. Innovative and adaptation style is required when an organization is in need of change. Management will sort out new ways of doing things. Change is the only constant thing in nature, internal external factors both influence an organisation to change its strategies to survive and thrive in business. This needs strong thinking and analysis followed by careful decision making. This theory suggests that leaders should be able to analyse the situations and they should be flexible enough to meld their strategies accordingly. Leaders should have strong analytical and diagnostic qualities to determine strategy most relevant to situation. New Leadership Strategy Reviewing all research and findings of previous theorists and being student of Strategic Management Leadership if I am asked to develop my own strategy, I would suggest following 3 points. Leadership should have strong knowledge of subject area and exceptional relationship with their followers. Motivate followers combining organisational objectives with the goals of individuals. Give them respect reward. Management should always have plan B to work around un-acceptable situations and they should involve sub-ordinates to prepare these contingency plans. Leadership should lead by example, their words will worth more if they themselves follow what they ask their followers to do. No strategy will work if followers are un-satisfied. Respect and financial gains are instinct for every human being. It should be made sure that employees benefit from prosperity of organisation. Business world is ever-changing, stagnant policies and leadership will suffer in this dynamic environment so leadership should be innovative enough to counter these challenges. If possible leadership should involve followers in policy changes. Raven Fenderhttp://www.blogger.com/profile/06418344586484564885noreply@blogger.com0tag:blogger.com,1999:blog-8722646469281580576.post-90792766603431720392019-11-13T22:38:00.001-08:002019-11-13T22:38:04.984-08:00Jack Kerouacââ¬â¢s On The Road - The Spiritual Quest, the Search for Self aThe Spiritual Questà in On the Roadà à à à à à à à A disillusioned youth roams the country without truly establishing himself in one of the many cities he falls in love with. In doing so, he manages with the thought or presence of his best friend. What is he searching for? While journeying on the road, Sal Paradise is not searching for a home, a job, or a wife. Instead, he longs for a mental utopia offered by Dean Moriarty. This object of his brotherly love grew up in the streets of America. Through the hardships of continuously being shuffled from city to city, Dean has encompassed what is and what is not important in life. While driving back to Testament in the '49 Hudson, Dean propositions Sal through an appeal to emotion. In passing on his philosophy, Dean eloquently states, "Everything is fine, God exists, we know time" (Kerouac 120). After the war, America achieved the status of economic success through the provisions of the assembly line in industries and manual labor in civil services. The 1950's became an evolution from skilled craftsmanship to mindless mechanical work in factories. The goals in life included working in a fixed position, having a home, and providing for the wife and kids. However, with the threat of the Cold War looming over their heads, the youth of this generation grew disenchanted with the so-called American Dream. They realized life is ephemeral and that there is more to life than punching in a time-card. The concept of individuality was more important than conformity. It became a "culture acting out the true Self and true spontaneous desire" (McGeory 21). As an author and member of the younger generation, Jack Kerouac embodies this notion of estrangement throughout his novel, On the Road. Allen... ...notion that their quest is a spiritual one" (Goldstein 61). Once we reach the ideal inner peace is when we are truly able to understand the band of friendship that surrounds us. If we are able to maintain this philosophy, no trouble can exist to deteriorate our well-being. We will be able to enjoy life more and discover what our fears are hiding. Works Cited Birkerts, Sven. "On the Road to Nowhere: Kerouac Re-read and Regretted." Harper's Magazine July 1989: 75. Ginsberg, Allen and Gregory Corso. "Ten Angry Men." Esquire. June 1986: 261. Goldstein, Norma Walrath. "Kerouac's On the Road." The Explicator Fall 1991: 61. Kerouac, Jack. On the Road. New York: Penguin Books. 1955. McGeory, Heather R. "On the Road to Upheaval." New York Times 12 June 1993, late ed.:21. Will, George F. "Daddy, Who Was Jack Kerouac?" Newsweek. 4 July 1988: 64. à Jack Kerouacââ¬â¢s On The Road - The Spiritual Quest, the Search for Self a The Spiritual Questà in On the Roadà à à à à à à à A disillusioned youth roams the country without truly establishing himself in one of the many cities he falls in love with. In doing so, he manages with the thought or presence of his best friend. What is he searching for? While journeying on the road, Sal Paradise is not searching for a home, a job, or a wife. Instead, he longs for a mental utopia offered by Dean Moriarty. This object of his brotherly love grew up in the streets of America. Through the hardships of continuously being shuffled from city to city, Dean has encompassed what is and what is not important in life. While driving back to Testament in the '49 Hudson, Dean propositions Sal through an appeal to emotion. In passing on his philosophy, Dean eloquently states, "Everything is fine, God exists, we know time" (Kerouac 120). After the war, America achieved the status of economic success through the provisions of the assembly line in industries and manual labor in civil services. The 1950's became an evolution from skilled craftsmanship to mindless mechanical work in factories. The goals in life included working in a fixed position, having a home, and providing for the wife and kids. However, with the threat of the Cold War looming over their heads, the youth of this generation grew disenchanted with the so-called American Dream. They realized life is ephemeral and that there is more to life than punching in a time-card. The concept of individuality was more important than conformity. It became a "culture acting out the true Self and true spontaneous desire" (McGeory 21). As an author and member of the younger generation, Jack Kerouac embodies this notion of estrangement throughout his novel, On the Road. Allen... ...notion that their quest is a spiritual one" (Goldstein 61). Once we reach the ideal inner peace is when we are truly able to understand the band of friendship that surrounds us. If we are able to maintain this philosophy, no trouble can exist to deteriorate our well-being. We will be able to enjoy life more and discover what our fears are hiding. Works Cited Birkerts, Sven. "On the Road to Nowhere: Kerouac Re-read and Regretted." Harper's Magazine July 1989: 75. Ginsberg, Allen and Gregory Corso. "Ten Angry Men." Esquire. June 1986: 261. Goldstein, Norma Walrath. "Kerouac's On the Road." The Explicator Fall 1991: 61. Kerouac, Jack. On the Road. New York: Penguin Books. 1955. McGeory, Heather R. "On the Road to Upheaval." New York Times 12 June 1993, late ed.:21. Will, George F. "Daddy, Who Was Jack Kerouac?" Newsweek. 4 July 1988: 64. à Raven Fenderhttp://www.blogger.com/profile/06418344586484564885noreply@blogger.com0