Friday, May 22, 2020

Efficient Market Hypothesis Vs Behavioural Finance

Efficient Market Hypothesis v’s Behavioural Finance An efficient market is one in which share prices quickly and fully reflect all available information, where investors are rational, and there are no frictions. Investors determine stock prices on the basis of expected cash flows to be received from a stock and the risk involved. Rational investors should use all the information they have available or can reasonably obtain, including both known information and beliefs about the future. In an efficient market there is â€Å"no free lunch†: no investment strategy can earn excess risk-adjusted average returns, or average returns greater than are warranted for its risk (Barberis, 2003). Market efficiency is assessed by determining how well†¦show more content†¦Thus as a result the mispricing can remain unchallenged leading to market inefficiency. The Size effect is the observed tendency for smaller firms to have higher stock returns than large firms. A study by Banz (1981) found that on average stocks of small NYSE firms earned higher risk-adjusted returns than the stocks of large NYSE firms. Although much of the differential performance is merely compensation for the extra risk of small firms, it has been argued that not all of it can be explained by risk differences. Keim (1983) presented evidence that most of the difference in performance occurs in the month of January. This, known as the January Effect is the observed tendency for returns to be higher in January than in other months. Keim (1983) studied the month to month stability of the size effect for all NYSE and AMEX firms with data for 1963-1979 and his findings again supported the existence of a significant size effect, with roughly half of the size effect occurring in January. The January effect poses a significant problem for the EMH since it seems to point to a simple opportunity for investors to make excess profits; that is to buy small company stocks towards the end of December and sell them at the end of January (Pilbeam, 2005, p.256). A number of papers have argued that equities with high book value to share price ratios and/or high earnings to

Thursday, May 7, 2020

Stereotyping of Asian American Youth The Effects on...

Introduction: Throughout American history, the United States has been a cauldron where different diversities mix and mingle. In this hot pot of diversity, all of the ingredients (ethnicities) will not always conform to one and other; this could possibly lead to discrimination. This paper will be primarily focus on the discrimination towards Asian American youth of the 21st century and how it affects their academics. The research question guiding this investigation is â€Å"To what extent does the stereotyping of Asian American high school students as the model minority impact their performance on standardized tests such as ACT?† The focus will lead towards the stereotyping of Asian American students such as smart, math geniuses, or good at†¦show more content†¦Vincent Chin was a Chinese orphan who came to the United States with his adoptive parents. He went to college and graduated obtaining his Bachelors in engineering. At the age of 27, on track with the love of hi s life he was about to achieve the American dream, getting married and raising a family. Before his wedding, he went out with friends on a bachelors party at a bar. This was the scene where the two assailants, Ronald Ebens and his stepson Michael Nitz, targeted Mr.Chin and followed him to a Mcdonalds. The two men found and beat Vincent chin to death presuming he was Japanese. Due to Japan’s automotive invasion of the United States, Chin’s assailants were laid off from their careers at an automotive company which was the underlying cause of the resentment towards Asians. Ebens and Nitz blamed Japanese people for the economic downfall of the U.S automotive industry. This incident brought up the controversy American society has planted on the Asian race,â€Å"they all look the same.† These negative stereotypes casted upon Asian society brought the community together to rebel against the injustice and oppression. Ms.Chin ,Vincent Chins mother, became an activist ral lying support at Asian dinners and family restaurants continued the spread of the message and further united the Asian community. Due to theShow MoreRelatedAsian American Students : Combating The Effects Stereotypes And Cultural Differences1701 Words   |  7 PagesDevin Hong 75827376 Asian American Politics - ASAM 131 O Brien 11/13/14 Midterm - Research Dossier Asian American Students: Combating the Effects Stereotypes and Cultural Differences Introduction The population of Asian Americans and Asian immigrants in America doubled between 1980 and 1990, with the expectation to double again between 1990 and 2020. As such, Asian-Americans are one of the fastest growing ethnic groups in this country; yet their particular educational needs at the early childhoodRead MoreArgumentative Essay On Racism1710 Words   |  7 Pagesand many things pertaining to racism were made illegal but that doesn’t mean racism disappeared. 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BusinessRead MoreHigh School Student Essay20272 Words   |  82 PagesStudents Chapter 3 Learner Diversity: Differences in Today’s Students Chapter 4 Changes in American Society: Their Influences on Today’s Schools ISBN: 0-536-29980-3 Introduction to Teaching: Becoming a Professional, Second Edition, by Donald Kauchak and Paul Eggen Published by Prentice-Hall/Merrill. Copyright  © 2005 by Pearson Education, Inc. ISBN: 0-536-29980-3 Introduction to Teaching: Becoming a Professional, Second Edition, by Donald Kauchak and Paul Eggen Published by Prentice-Hall/MerrillRead MoreLgbt19540 Words   |  79 Pagesdiscrimination against lesbian, gay and bisexual people. It is also the dislike of same-sex attraction and love or the hatred of people who have those feelings. The term was first used in the 1970s and is more associated with ignorance, prejudice and stereotyping than with the physiological reactions usually attributed to a ‘phobia. 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Wednesday, May 6, 2020

Basel Iii, Solvency Ii Free Essays

Basel III Basel III is an international regulatory for banks. It consist a set of standards and practices for the bank to make sure the banks maintain the sufficient capital when there is an economic strain. Basel III formed after global financial crisis that happens in year 2008. We will write a custom essay sample on Basel Iii, Solvency Ii or any similar topic only for you Order Now It was first published in 2009 and will be start implement on 1 January 2013. To make sure the banks have sufficient capital, Basel III has some new regulatory on bank leverage and also its liquidity. Solvency II Solvency II is a basic review of adequacy of capital for the European insurance industry. It aims to revise a set of EU-wide capital requirements and risk management standards that will replace the current solvency requirements. For instance, most European insurers are obliged to implement the full Solvency II requirements by January 2013. As such, it will be a major driver for the development and embedding of Enterprise Risk Management (ERM) for the insurance industry. Difference between Basel III and Basel I II Basel III varies from Basel I and Basel II. Basel I is create and used to strengthen the stability of global banking system while standardize capital requirement by using regulatory control. The weakness of Basel I is banks are expose to excessive risk because of the freedom in giving loan. Basel II develops from Basel I, it makes improvement on standardize the capital regulation and increase the risk management between the banks. Unlike Basel I, Basel II required banks to make analyze on the ability of corporate in pay back the loan before they decided to lending money out. Basel III replace for Basel II which the capital requirement is stricter, so that they can handle the capital fluctuate during financial crisis. Difference between Solvency I and Solvency II The difference between Solvency I and Solvency II is their fundamental based. Solvency II is principle based, whereas Solvency I is rule based. This means Solvency II knows less rules, instead of introduces principles which have to be adopted by the insurers, they all involved actions and decisions. They can no longer hide behind rules, nor is it easy to find holes in the law. Therefore, in order to process these principles into company will be tough therefore time is ticking since it is questionable when all is implemented sufficiently. While for the Solvency II is to protect customers from taking unacceptable risks. This is done by demanding insurers to manage their risks better and be transparent on their financial position and risk. Hence it shows more holistic approach in comparison to Solvency I. Who should comply to Basel III The Basel accords are a range of mutual agreements that are voluntarily given by various global banking authorities. The countries which have signed these agreements would have set it as a common standard. However, some countries which are not the member state may also implement these policies. Besides, in United States of America, the government set the Basel II as a mandatory standard for banks. The banks which have a higher-risk profiles are instead imposed higher and stricter standard under the same accords. Next, Basel III required banks must keep a minimum common equity of 7% of their assets and this percentage covers a capital conservation buffer of 2. %. The countries which have approved Basel III must impose and put the standard. Who should comply Solvency II Solvency II is needed for all the insurance companies and financial institution. Solvency II’s regulation will be control by the respective financial supervisor. Besides, the best practice for insurers is to embed qualitative and quantitative risk management throughout their organization. A process-based risk approach is the be st foundation for risk management of market, credit, liquidity, insurance and all operational risks. Solvency II regulates companies according to the risk inherent in the business. Every company must define that the risk profile is in line with the appropriate governance and risk management processes to meet this risk. Why Basel III is needed? Basel III is needed because it strengthens bank capital requirements by introduces new regulatory requirements on bank liquidity and bank leverage. It help the Bank directors to know the market liquidity conditions for major asset holdings and strengthen accountability for any major losses. Why Solvency II is needed? Solvency II is needed because it can supervise the insurance company and strengthen the power of group supervisor, in order to ensure the wide risks of the group are not overlooked. By having Solvency II, a greater cooperation between supervisors can be made. Besides, Solvency II plays an active role in the development in insurance, risk management, and financial reporting. Objective for Basel III There are three objective of Basel III. Firstly, Basel III enhance the ability of banking sectors in handle stress that arise during financial crisis and economic strain. Secondly, Basel III used to improve risk management and also its governance. Lastly, Basel III reinforces the transparency and exposure of the banks. Objective for Solvency II These are some objectives for Solvency II. Firstly, it improved consumer protection by standardized level of policyholder protection in EU. Secondly, Solvency II transfers compliance in supervise into making evaluation on insurers’ risk profiles and the quality of their risk management and also their controlling systems. Lastly, Solvency II used to raise the international competitiveness of EU insurers. What are the challenges that encounter by the Basel III and Solvency II? The challenges that encounter by the Basel III and Solvency II is there is a mutual relationship between the new capital and the liquidity rules for bank and insurance companies that set by Basel III and Solvency II. Besides that, Solvency II had changed the way of allocate the capital for insurance companies. In example, fair value will be calculated by the risk that insurer take on their investing activities. Solvency II also offered a privileged treatment to bond with short tenure. It impress stricter capital requirement for bond that determined by the investment’s maturity, and credit rating due to the volatility of investment. Lastly, there is an inverse relationship between Basel III and Solvency II. Basel III requires all the financial institution to establish more stable, long term source of funding. In example, Basel III require bank to place their funding in a more stable and long term investment, means they will issue more long term bond. While for the Solvency II, the regulation gives shorter preferential treatment to the bank bond. ? How to cite Basel Iii, Solvency Ii, Essay examples

Monday, April 27, 2020

Integumentary System free essay sample

The topic of section sixteen is the pathophysiological changes that can occur in the integumentary system. These include inflammatory reaction of the skin and the formation of lesions, burns, cellulitis, dermatitis, folliculitis, furuncles, carbuncles, fungal infections, pressure ulcers, psoriasis, scleroderma, toxic epidermal necrolysis and warts. All these possible alterations mentioned applies to physiology because the integumentary system, which consists of the skin, the subcutaneous tissue below the skin, hair, nails and assorted glands protect our body from invading microbes (chemically and physically), regulates body temperature, prevents dehydration, acts as a blood reservoir, aids in excretion and vitamin D synthesis. The skin is the largest and heaviest body system, and it takes a lot of work to keep it balanced. It is considered one of the most valuable parts of the body. Since the skin is our first line of defense, we must take necessary precautions to keep it healthy and prevent any kind of infection from developing and spreading. We will write a custom essay sample on Integumentary System or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page The hair and nails both have protective functions in addition to their cosmetic appeal. The integumentary system has two main types of glands, sebaceous (oil) and sudoriferous (sweat). The sweat glands function primarily in thermoregulation by the production of sweat, and sebaceous glands produce oil that keeps the skin and hair from becoming dry and serves as a bactericide. After reading the highlighted disorders from the book, I learned that as a nurse, the main focus of my care will be teaching about the disorders, its treatment and prevention. It was extremely informative to read all about the causes of the disorders, the signs and symptoms, complications, diagnosis, treatments and special considerations. Integumentary System free essay sample Also to look at some diseases that effect the skin such as cancer, aging, and acne. Are there any safety concerns associated with this exercise? If so, list what they are and what precautions should be taken. There is no foreseen safety concerns with this lab. Exercise 1: Structures of the Skin obseRvations Before beginning, set up a data table similar to this Data Table 1. Fill in the names of the numbered structures. SkinDiagram(National Library of Medicine at http://nih. nlm. gov) Data Table 1: Structures of Skin|| Item|Name| 1. Sweat Pore| 2. |Dermal papila | 3. |Sensory Nerve Ending| 4. |Epidermis| 5. |Dermis| 6. |Subcutis (Hypodermis)| 7. |Pancinian Corpuscle| 8. |Sweat Gland| 9. |Hair Follicle| 10. |Sebaceous Gland| 11. |Arrector Pili Muscle| 12. |Hair Shaft| Questions A. How does the skin tan when exposed to ultraviolet light? The epidermis has melanin in it that protects the epidermis and when it is exposed to UV light it is moved to the skin cells and creates a tan color be cause the melanin is a pinkish tint. We will write a custom essay sample on Integumentary System or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page B. Describe the functions of the epidermis It is the outermost layer of the body and it is used to protect everything within the body like the muscles. C. Describe the functions of the sweat glands. The body regulates body temperature through the sweat glands they also remove waste from the body. Finally they also secrete pheromones to attract others. D. Compare the structure of the epidermis to that of the dermis. The epidermis is the outer most layer of the skin, which protects the body against the environment. While the dermis is deeper in comparison and the dermis has nerve endings, which help in sensations of the skin. E. Fill in the following table by either inserting the name of the structure/cell or by giving its function(s): Structure/Cell|Function(s)| Melanocytes|Makes a pigment for tanning| Langerhans cells|These cells are involved in the immune response of the skin| Dermis|Found on nerve endings| Stratum lucidum|A thin layer of flattened keratinocytes only in the thick skin| Papillary Layer|The blood supply here provides radiational cooling for the body| Exercise 2: Microscopic Structure of the Skin obseRvations Sketch and label your keratinized stratified squamous epithelium slide in the space below. Be sure to label all of the structures in the epidermis and dermis you were able to find: Questions A. Compare your slide to the photomicrograph example in the lab procedure. How are they the same and how are they different? Propose a reason why you would see several differences between different slides of skin. They are mostly the same from what I could see on the slide and on the photomicrograph of the skin. The only thing I found that was different was the stratum spinosum I could not see it on my slide. I think that the reason there is not much difference in the skin slides are because the skin is made up the same is every part. B. What is keratin? It is a protein that gives the skin the protection it needs and is most seen in epidermis. C. Why is skin keratinized? It is keratinized because it needs be protected from the elements of the environment. Exercise 3: Clinical Conditions of the Skin Questions A. What are the three types of skin cancer? Basal Cell Carcinoma, Squamous Cell Carcinoma, and Malignant Melanoma. B. Which type of skin cancer is easily treatable? Basal Cell Carcinoma C. Explain why melanoma is so dangerous? It is often easy to ignore the start of melanoma because it starts as a mole or lesion, but once it reaches the bloodstream and the rest of the body it creates tumors. D. What factors can cause acne? It occurs when the sebum is not able to go through the hair follicle. The cells shed too fast and clump together plugging up the opening. E. What is a common myth about the cause of acne? The myth is that eating chocolate, greasy food, or having dirty skin causes acne, but it is not the case. F. What are some treatments for acne? Medications, sulfur, benzoyl peroxide, salicylic acid, hormonal treatment, anti androgen drugs, skin peeling therapy. G. Describe the signs of first, second and third degree burns. 1st- Usually red skin and some irritation, and can feel pain. 2nd- Show blisters on the skin and also have redness. 3rd- The top layer of the skin are often burned off and you can see the muscles of the area. H. What are the principle effects of aging on the skin? Some of the principles that effect aging in the skin are loss of fatty tissue between your skin and muscle, stress, gravity, daily facial movement, and obesity.

Thursday, March 19, 2020

Mcdonalds Research Paper Example

Mcdonalds Research Paper Example Mcdonalds Paper Mcdonalds Paper Innovations at McDonald’s Indoor seating (1950s) Drive-through window (1970s) Adding breakfast to the menu (1980s) Adding play areas (late 1980s) Redesign of the kitchens (1990s) Self-service kiosk (2004) Now three separate dining sections Innovations at McDonald’s Indoor seating (1950s) Drive-through window (1970s) Adding breakfast to the menu (1980s) Adding play areas (late 1980s) Redesign of the kitchens (1990s) Self-service kiosk (2004) Now three separate dining sections Six out of the seven are layout decisions! McDonald’s New Layout Seventh major innovation Redesigning all 30,000 outlets around the world Three separate dining areas Linger zone with comfortable chairs and Wi-Fi connections Grab and go zone with tall counters Flexible zone for kids and families Facility layout is a source of competitive advantage Strategic Importance of Layout Decisions The objective of layout strategy is to develop a cost-effective layout that will meet a firm’s competitive needs Layout Design Considerations Higher utilization of space, equipment, and people Improved flow of information, materials, or people Improved employee morale and safer working conditions Improved customer/client interaction Flexibility We open Chapter 9 (Layout Strategies) with the story of   the 7 strategic changes at McDonald’s since 1950. All   but one have been major layout redesigns (eg. , indoor seating, drive thru, play areas, self-service kiosks, etc. ). Adding breakfast foods to the menu (in the 80? s) was the one product change–until now. The front page article in The Wall Street Journal (Dec. 27,2010) details two brand new strategies–the 1st  a product decision and the 2nd yet another layout change. Under pressure from market-share competitors of all types–from 7-Eleven  and Starbucks to smoothie outlets  and gas stations– the 14,000 US McDonald’s have broadened their fare. As of now, there are  Ã‚  fruit smoothies, oatmeal, carmel-mocha drinks, flatbread sandwiches, and â€Å"garden† snack wraps. This new product development strategy (Ch. 5) has created so many choices that the company has been running ads reminding us it still sells Big Macs. Using manufacturing technology, McDonald’s has made many new items from existing items’ ingredients. Chicken wraps use Chicken Selects’ meat and breakfast burrito tortillas. This simplifies preparation and lowers costs. But new layout costs have   blunted  franchisee enthusiasm. The food assembly line (see Figure 9. 12 in the text) had to be changed to make wraps. And an  even bigger modification was the addition of the $100,000 McCafe  drink stations– one of the most expensive changes in years. (The corporation picks up $30,000 of that cost). Stores had to be redesigned to make room for space next to the pick-up window to accommodate the 4 pieces of drink equipment. Some franchisees balked at the price tag and low drink sales volumes, claiming â€Å"we are not even paying for the electricity to run the machines†. Discussion questions: 1. Why did McDonald’s make these two strategic changes? 2. Ask your students to rank the importance of the   9 changes, referring to the Global Profile in Ch. 9. 3. How has the average McDonald’s   changed in the past decades? Are all of the layout strategies still in place? OM in the News: Product Enhancement and the McDonald’s Happy  MealJuly 27, 2011 tags: Ch. 5, Happy Meals, McDonalds, product enhancement y Barry Render Under pressure from 550 health organizations to stop marketing   â€Å"junk food†Ã‚   to children and to retire Ronald McDonald (the clown mascot), McDonald’s has chosen the path of product enhancement (Ch. 5) as a preemptive strike. The New York Times (July 27, 2011) reports today that the firm will start to fill its Happy Meal boxes with apple slices  and smaller portions of french fries this September. By next April, the new menu will be rolled out to all 14,000 restaurants. The food industry overall has come under increased scrutiny as childhood obesity levels have risen. San Francisco last year banned the inclusion of toys in kids’ meals unless there is a fruit and vegetable included. New York City has a similar rule in the works. Instead of developing all new kids’ products (or including vegetables), McDonald’s is responding with 1/2 the number of fries and a 20% lower calorie count. The new Happy Meal, containing 4 chicken nuggets and a small Coke, weighs in at 410 calories (vs. 520 in the older product), 17 grams of fat (vs. 23 g), and 58 grams of carbs (vs. 69 g). The firm decided against making apples a total replacement for fries when only 11% of customers showed an interest in that option. While some critics praised the changes  (Mrs. Obama called them â€Å"positive steps†), one NYU prof called the move a â€Å"sham†, in part because McDonald’s is not limiting sodas. In fact, sugar levels go up with the Coke and apple together. Discussion questions: 1. What are the operations challenges in changing the Happy Meal? 2. Do students believe legislation is an appropriate means to make menus healthier? 3. How are other restaurants responding  with children’s menu options. Mc DonaldsOne of the most important strategic decisions made by a company like McDonalds is where to locate their operations. Location options include maintaining current sites while adding another facility elsewhere. (Heizer, 2001)    Their facilities are located all over the world due to their franchising system. In the early 1990s, McDonalds began working with major oil companies to pioneer a new format for developing a restaurant, convenience store and fueling facilities on a single site. By co-developing sites, fueling facility operators and McDonalds could offer the busy consumer the ultimate in convenience ? one stop shopping for great food, branded fuel and convenience store items. According to Operations Management, McDonalds has revolutionized the restaurant industry by inventing the limited-menu fast-food restaurant. Some innovations it has made are the introductions of indoor seating and drive-through windows, which were strategic issues of facility layout. By adding breakfasts to the Is this Essay helpful? Join OPPapers to read more and access more than 460,000 just like it! get  better  grades menu, they incorporated a product strategy. Another layout decision was the addition of play areas. McDonalds continues to improve their operations by innovating a new layout to facilitate a mass customization process. Some of the restaurants now have the Made for You kitchen system, where sandwiches are assembled to order and production levels are controlled by computers. This new layout is intended to both improve the taste of food by ensuring that it is always freshly made, and to facilitate the introduction of new products. Total production process time was shortened and other adjustments were made to save even more time and to work in conjunction with the new layout. This new layout will be more efficient, and save more time and money. It achieves a higher utilization of space, equipment, and people. A process strategy that may apply to McDonalds is a repetitive process. They moved from process focus to repetitive focus. They are now trying to add more Facility Layouts Of Mcdonalds- India, Pizza Hut-India ; Dominos Pizza- IndiaINTRODUCTIONIn order to maximizing the effectiveness of production processes and meeting employee needs ; desires Facility layout and design plays a key role in businesss overall operations. It entails in determining the placement off departments, work group within the departments, workstations, machines stock holding points within a production facility. DEFINITION: â€Å"The physical arrangement of everything needed for the product or service, including machines, personnel, raw materials, and finished goods. The criteria for a good layout necessarily relate to people (personnel and customers), materials (raw, finished, and in process), machines, and their interactions. â€Å"- Howard J. Weiss and Mark E. GershonFACTORS IN DETERMINING LAYOUT DESIGN: There are many operational factors which need to consider while construction or renovation of a facility for maximum layout effectiveness. It includes:    * Ease of future expansion or change: Facilities should be designed so that they Is this Essay helpful? Join OPPapers to read more and access more than 460,000 just like it! get  better  grades can be easily expanded or adjusted to meet changing production needs. * Flow of movement: The facility design should reflect recognition of the importance of smooth process flow. The flow need not be a straight line. Parallel flows, U-shaped patterns, or even a zig-zag that ends up with the finished product back at the shipping and receiving bays can be functional. However, backtracking is to be avoided in whatever pattern is chosen. * Materials handling: It is essential to ensure the facility layout makes possible to handle materials (products, equipment, containers, etc. ). It should be in an orderly, efficient- and preferably simple- manner. * Output needs: The facility should be laid out in a way that is conducive to helping the business meet its production needs. * Space utilization: This aspect of facility design includes everything from making sure that traffic lanes are wide enough to making certain that inventory storage warehouses or rooms

Monday, March 2, 2020

The Top 9 ACT English Strategies You Must Use

The Top 9 ACT English Strategies You Must Use SAT / ACT Prep Online Guides and Tips The ACT English section can be intimidating. You have to know grammar rules that may seem obscure to you, and the ACT folks even expect you to know how to properly use commas. Not only do you have to know your grammar, but also you have to to know how to analyze ACT English passages, and you have to know how to organize them. You're tested on a wide range of skills and you don’t have much time to answer each question. If you’re wondering how to possibly go about studying for ACT English and improving your score, then this is the post for you. In this article, I’ll give you my top 9 strategies to help you ace the ACT English section. These are meant to be study tips that will require time and diligence. The most important advice I can give you is to keep practicing. Focus your studying on areas that need improvement. However, that's advice that anyone can give. If you can successfully execute the following specific strategies, I guarantee your ACT English success: Know the Format Determine the Best Way for You to Approach the Passages Learn the Grammar Rules Use Official Practice Tests Categorize Missed Questions Carefully Review and Analyze Real ACT Questions Simulate Test Day Conditions Use Your Target Score to Focus Your Study Plan Think About the Differences Between Answer Choices #1: Familiarize Yourself With the Format If you know the format of the ACT English section well, you'll be more comfortable with the test and can reducetest day anxiety. You should know that you have 45 minutes for 75 questions. There are five passages. The questions test your knowledge of standard written English and rhetorical skills. Most ACT English questions refer to underlined portions of a sentence within a passage, and you have to determine how to correct the underlined portion. Here is an example: Additionally, you should know the content distribution of the questions to help prioritizeyour studying. This is the general breakdown of the distribution of questions that appear in ACT English: Usage/Mechanics Punctuation (10-15%)- Commas, Other Punctuation Grammar and Usage (15-20%)- Subject-Verb Agreement, Faulty Modifiers, Verb Tense and Forms, Pronoun Agreement, Pronoun Case, Adjective and Adverb Errors, Idioms Sentence Structure (20-25%)- Parallelism, Faulty Modifiers, Run-Ons and Fragments, Relative Pronouns, Verb Tense and Forms Rhetorical Skills Strategy (15-20%)- Add/Delete, Relevance, Author Main Goal, Author Technique Organization (10-15%)- Macro Logic, Transitional Logic Style (15-20%)- Word Choice and Diction, Pronoun Agreement, Wordiness and Redundancy, Formality I put a few of the grammar rules in two of the categories because those rules can be tested in multiple ways. For example, a question testing pronoun number agreement would be a grammar question and a question about an ambiguous pronoun would be a style question, but you can learn about both of those rules in the post on pronoun agreement. Also, because most of the writing style questions are related to grammar concepts, the majority of the ACT English section is based on specific rules that you can master before you take your ACT. The organization and strategy questions test your reading comprehension and ability to analyze parts of a passage or the passage as a whole. It's very important that, before you take the ACT, you're comfortable with the content, the types of questions, and completing the ACT English section in less than 45 minutes. Get comfortable with ACT English. #2: Figure Out the Best Way to Approach ACT English Passages There are multiple ways to approach ACT English passages and you should determine the best approach for you well before test day. These are the possible approaches you can use: paragraph by paragraph, answer as you go, sentence by sentence, or passage first. For a thorough explanation of how to choose and test your method, check out this article on how to approach ACT English passages. Make sure to use your preferred approach on practice tests to hone it and determine its effectiveness. Using the same approach maximizes your efficiency; therefore, you need to use the same approach consistently. If you're not achieving your desired results on practice tests and questions, you can consider changing your approach. However, once you decide on the best approach for you, stick with it. Drill it enough so you use it without even thinking about it. #3: Know What Grammar Rules the ACT Tests The ACT tests the same grammar rules over and over, so knowing these rules will be crucial to your success on ACT English. Since the concepts also tend to appear in the same ways, it's also helpful to make sure you understand how the ACT structures the questions. Some of the more commonly tested grammar topics are commas, wordiness and redundancy, and verb tenses and forms. Read the PrepScholar blogs on each grammar rule: Subject-Verb Agreement Commas Punctuation Pronoun Agreement Pronoun Case Idioms Word Choice and Diction Errors Run-On Sentences and Fragments Parallel Structure Faulty Modifiers Adjective and Adverb Errors Verb Tense and Forms Wordiness and Redundancy Relative Pronouns If you understand the ACT grammar rules and how to apply them, you'll do well on the ACT English section. #4: Focus on Using Real Practice Tests to Study The best practice questions are those that come from actual ACTs. Those are most representative of what you'll find when you take your real ACT. Unfortunately, many unofficial materials aren't true to the test. The practice questions from many prep books or websites don't cover the right concepts, they're presented in a different format, and they're either much easier or more difficult than the questions on the ACT English section. Make sure you're using the best sources for ACT English practice. If you're using bad materials, you're not using your study time effectively, and your efforts are less likely to produce your desired results. If you want additional content review or explanation, check out our articles on the best ACT prep books and websites. Also, the PrepScholar program is written by experts who have extensive teaching experience and scored in the 99th percentile on the ACT. The practice questions are based on real ACT questions. #5: Categorize and Review Missed Questions This strategy may sound weird or hard, but it's actually extremely important. When you do ACT English practice, keep track of all the questions you miss or are unsure about. Then, categorize thesequestions by the grammar rule that's being tested or by the specific type of rhetorical skills question. Why You Should Categorize Questions Categorizing all of the questions you missor guesscorrectly on will help you determine where you have skill deficiencies. Then, you can focus your studying on the areas on which you have weaknesses. The ACT English section tests the same types of questions repeatedly. If you know how to correctly answer each type of question, no question should confuse you when you take the test. How to Categorize Questions Ideally, you should be able to categorize questions on your own. However, if you need help determining the type of question, there are some sources you can use that provide real ACT example questions and thorough explanations to those questions. On the PrepScholar blog, we have written articles on every grammar rule and type of rhetorical skills question that appears on the ACT. Each PrepScholar article has example questions, explanations, and offers strategies for answering questions related to the topic. The ACT website has free English practice and explanations for the answers. Additionally, The Real ACT Prep Guide has 5 official ACTs with detailed explanations of all of the test questions. Learn from your mistakes! #6: Review Examples of Questions Related to Each Grammar Rule and Type of Rhetorical Skills Question This strategy will help you increase your familiarity with and comprehension of all of the different types of questions that appear on the ACT. Create a study guide of real ACT questions for each grammar rule and each type of rhetorical skills question. Compile questions fromthe PrepScholar blog, official ACT tests, and other quality source material in a notebook or computer document, and organize them according to question type (e.g. subject-verb agreement, relevance, etc.). For each question in this study guide, you should be able to understand and explain how to arrive at the correct answer.I recommend doing this in addition to keeping track of your missed questions, which you should also categorize and review. If you spend ample time reviewing these questions, you'll solidify your understanding of the concepts and be much more confident with the material on the ACT English section. #7: Take Timed Practice Tests Simulating Test Day Conditions Taking the ACT can be a mentally draining, pressure-filled experience. To alleviate your test day anxiety and build up your endurance, you should take 3 full length, timed practice tests prior to your real ACT. Use a timer and take only the ACT-allowed breaks. It's important to practice maintaining focus for such a long period of time. Also, taking practice tests will enable you to determine if you're having issues with time management. If you're running out of time on the ACT English section, monitor your time spent per question when you're doing practice questions. You should spend less than a minute on each question and easier questions should take less than 30 seconds. To complete the ACT English section in the allottedtime, you can spend no more than an average of 36 seconds per question. If you're finishing with more than 5 minutes left and getting more than a couple of questions wrong, slow down. You're rushing. Read questions more carefully and look at the answer choices more closely. With the time you have left over, review the questions you're unsure about. #8: Use Your Target Score to Focus and Inform Your Studying Knowing your ACT English target score can give you a better idea of how and what to study. Because your ACT score is an average of your section scores, your ACT English target score should roughly match your ACT composite target score. If you're particularly good at English or applying to a humanities program, your ACT English target score can be slightly higher. If you're better at math and science or applying to an engineering program, your ACT English target can be slightlylower than your ACT composite target score. Based on your ACT English target score, you can determine roughly how many questions you need to get right to reach your goal. Refer to this article for information on how the ACT is scored and a sample conversion table for the ACT English section. Typically, if you want to get a 36 on ACT English, you need to get every single question right. Therefore, you need to know how to correctly answer every type of grammar and rhetorical skills question. If your goal is a 25, you need to get about 58 questions right out of 75 (the exact number varies based on the scale for that edition of the test). To reach this target score, you should focus your studying on the most commonly tested rules. If you can master the basics and the most common types of questions, you should have no trouble reaching this goal. Make sure to review the article on the distribution of appearance of the grammar rules on the ACT. Use your target score to help you. #9: Consider How Answer Choices Are Different From Each Other For grammar questions, the answer choices can provide clues indicating the specific grammar rule that is being tested. When you're doing practice questions, consider how the answer choices vary from one another. If the only difference between choices is the presence and placement of commas, it's a comma question. If the answer choices only vary in that they're different tenses of the same verb, it's a verb tense question. Check out this real ACT example question: Just from looking at the answer choices, we can tell this is a verb tense question. In case you're wondering, the correct answer is J. The verb tenses in the first and second sentences should be consistent. Also, keep in mind that one question can test multiple grammar rules. For example, a verb question mighttest your knowledge of both verb tenses and subject-verb agreement. If you follow the 9 strategies I gave you in this post, you'll be able to ascend to the top of Mount ACT English. You'll be proud of your discipline, confident in your skills, and grateful that you read this article. What's Next? To supplement the information in this article, make sure to study the top tips for ACT English and the 5 critical concepts you must understand to ace ACT English. You'll also want to review the most common ACT English mistakes so you don't fall into the common ACT English traps. Want to improve your ACT score by 4 points? Check out our best-in-class online ACT prep program. We guarantee your money back if you don't improve your ACT score by 4 points or more. Our program is entirely online, and it customizes what you study to your strengths and weaknesses. If you liked this English lesson, you'll love our program.Along with more detailed lessons, you'll get thousands ofpractice problems organized by individual skills so you learn most effectively. We'll also give you a step-by-step program to follow so you'll never be confused about what to study next. Check out our 5-day free trial:

Saturday, February 15, 2020

Social Media as an Effective Marketing Channel Essay

Social Media as an Effective Marketing Channel - Essay Example This paper illustrates that there are many types of social media that help people communicate with each other and develop business relationships. However, social media mainly refers to the social networking websites that play a dynamic role in the personal and professional lives of people. Some of the main business benefits of using social media include the provision of an effective marketing platform, ability to reach large audiences, and improved customer service. Social networking websites are playing a valuable role as effective marketing channels for all types of companies whether large, small, or medium-sized. With the advent of the social media as an effective network for marketing and advertising, companies started using social networking websites for achieving the better response, as well as to provide customer service through an enhanced level of interaction with the customers of the company. â€Å"The main goal of social media marketing is to ensure high participation of target audience in campaigns and content shared by the company†. It is imperative for a company y to know the needs and demands of the customers for the provision of best products and services. Managers use a range of tools to gather required information because, without the information of customers’ requirements, it is not possible for a company to deliver customer value properly. Social media marketing helps managers and concerned employees in contacting the customers of the company directly to know their requirements and preferences. Today, many small and large companies form manufacturing and retail industries are focusing on the use social media marketing to customize their products in accordance with the customers’ preferences, as well as to deliver their message in a more effective and conventional way to the target audience. Social media marketing refers to marketing using social networking websites and other forms of social media.